September 26, 2005

UPN premiers “Everybody Hates Chris” on Google Video

SAN FRANCISCO (Reuters) - Google Inc. GOOG.O> said on
Monday its streaming video site will run a four-day exclusive
screening of the premiere of UPN's new comedy "Everybody Hates
Chris" -- a first for Google and the upstart network.

The entire pilot of the new sitcom, which is based on the
childhood of comedian Chris Rock, is available via Google Video
at beginning on Monday, the
companies said.

UPN is part of Viacom Inc. unit CBS Television.

The announcement comes as Web search companies like Google
and rival Yahoo Inc. work to strike content deals with
companies that produce news, television shows and films.

Many search industry watchers see online video as a
potential growth area for the Web search sector, where profits
are being fueled in part by advertisers' decision to follow
audiences from television to the Internet.

Nevertheless, some media companies are resistant to having
their content shown on sites run by Google, Yahoo and other
search providers, fearing that their online audience and
advertising revenue will shrink.