Daphne’s California Greek Spins New Indie Music Mixes and Offers Free Downloads on Daphnes.biz
CARLSBAD, Calif., Aug. 25, 2011 /PRNewswire/ — As phase two of the re-imagining of Daphne’s California Greek restaurants unfolds into a California lifestyle concept with 10-time world champion pro surfer and musician Kelly Slater as brand ambassador, fresh indie music mixes will also be featured. Tunes from artists that range from Adele to Air, Brendon James, Brett Dennon, Dangermouse, Deathcab for Cutie, Black Keys to Basement Jaxx are reverberating throughout the chain’s 57 restaurants in the Western U.S. and are available as free downloads at www.Daphnes.biz. The music program, visioned by the new CEO, Bill Trefethen, who bought the chain out of bankruptcy to create a lifestyle focused entity, was implemented by Hollywood, California’s DeepMix (www.DeepMix.com). DeepMix is known for bringing cutting-edge music to mainstream advertising and corporate settings. The music program will be highlighted by live performances of the Artist of the Month at selected Daphne’s stores starting in August, 2011.
“Daphne’s will feature Artists of the Month, whose music will be offered via a free download on our website Daphnes.biz, and who appear at live concerts in our stores,” said CEO Bill Trefethen. “Our cool new mixes are available on the website through streaming player technology developed expressly for Daphne’s. The music program is an integral part of the California lifestyle setting we’ve created. Our website says it best — ‘we’ve ditched the folk music and smashed our lyre on the amp stack. So you won’t hear any panpipes at Daphne’s.’ I’m really excited about this.”
The first live concert line up at Daphne’s will feature:
August – Mike Stocksdale
September – Donavon Frankenreiter
October – Kelley James
“After years in the industry as an artist manager/ music producer and music supervisor and my former life as a DJ, we decided to create a conduit between great music and the advertising and brand world,” said Dave Curtin, DeepMix Managing Director. “We have married Jefferson Airplane with video games and LL Cool J with Gatorade. For Daphne’s, we put together a mix of artists that convey the hip new California lifestyle feeling and will continue to add interesting new artists and book great names to appear at intimate concerts.”
A merchant banker, Trefethen’s personal passions for surfing, snowboarding, music, art and the food that nourishes his active lifestyle inspired the new direction. The implementation of the music program brings a new “cool” factor to the restaurant chain, something he sees as a radical departure from any other entity in the fast-casual restaurant space. “It’s my intention to shake up things and send customers home with not only a flavorful experience, but with the best parts of what it means to live in California.”
Daphne’s California Greek is the country’s largest chain of company-owned Mediterranean-inspired fast casual restaurants with 57 corporate or licensed locations throughout the western-half of the country. Established in 1991, the brand was bought by Wreath Equity LLC in August 2010 and re-positioned with brand ambassador, 10-time world surfing champion Kelly Slater, to communicate a new commitment to healthy California lifestyle. Daphne’s represents a new genre of food: fresh California cuisine influenced by Mediterranean and Greek flavors and dishes. The extensive menu features the best selection of high quality ingredients including healthy fats, whole grains, grilled meats and seafood, as well as flavorful herbs and spices. The company strongly believes in responsible business practices and is committed to supporting its local communities. For more information on Daphne’s California Greek, please visit the company website at www.daphnes.biz.
SOURCE Daphne’s California Greek