Members of the New York Jets and New York Giants Join With Football Fans in Bryant Park to Celebrate MetLife Stadium
NEW YORK, Aug. 26, 2011 /PRNewswire/ — Today, players from the New York Giants and New York Jets rushed Manhattan’s Bryant Park in an unprecedented event that brought both teams together to celebrate MetLife Stadium with fans of all ages. The event was hosted by broadcast personality Mike Golic and numerous New York Jets and New York Giants were in attendance, including New York Giants Head Coach Tom Coughlin with Eli Manning and Antrel Rolle and New York Jets Head Coach Rex Ryan, with Mark Sanchez and Darrelle Revis.
The event was held to commemorate the signing of a 25-year agreement with the NFL’s New York Jets and New York Giants to name the East Rutherford, N.J. sports and entertainment complex MetLife Stadium. Game tickets and MetLife Stadium-branded hats, t-shirts and mini-footballs were distributed to the loyal and passionate fans who attended the event.
MetLife also announced the inaugural MetLife Bowl will take place on August 27, 2011, where the Giants and Jets will battle for charity in their annual pre-season game. The winning team receives the MetLife Trophy as well as $40,000 for the charity of their choice, while the other team will be awarded $10,000. The Jets will donate to The Trust for Public Land and the Giants will donate their proceeds to KaBOOM!
“We had a great time bringing the fans and teams together in Bryant Park,” said Beth Hirschhorn, chief marketing officer of MetLife. “This is just one example of the exciting opportunities coming for fans in the months ahead, and we look forward to welcoming them at the new MetLife Stadium.”
At the event, New York and New Jersey fans interacted with active and retired Giants and Jets players and had multiple autograph opportunities. Kids had a chance to participate in a “football handoff” from a current Jets or Giants player, and had their very own Kids’ Zone where they could get close to players, have autographs signed and interact with PEANUTSÃ‚© characters.
Through the naming rights sponsorship, MetLife plans to significantly expand the unique experiences available to fans, including tickets to big games, the opportunity to play on MetLife Stadium turf, face-to-face meetings with star players, field passes, trips to away games, signed memorabilia and much more.
MetLife, Inc. is a leading global provider of insurance, annuities and employee benefit programs, serving 90 million customers in over 60 countries. Through its subsidiaries and affiliates, MetLife holds leading market positions in the United States, Japan, Latin America, Asia Pacific, Europe and the Middle East. For more information, visit www.metlife.com.
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