Loehmann’s Celebrates Fashion’s Night Out With a Runway Show, Sample Sale and Showcase of Little Black Dresses Worn by Khloe Kardashian, Jessica Simpson and Many More Celebrities
NEW YORK, Aug. 31, 2011 /PRNewswire/ — For an up close look at some of the newest fall fashions and a sneak peek at what’s coming in for spring 2012, Loehmann’s, kicks off New York’s Fashion Week with its first-ever runway fashion show at its New York flagship store in Chelsea to celebrate Fashion’s Night Out on September 8th. Hosted by Celebrity Stylist Felix Mercado, the runway will come alive at 6:30 pm with a repeat performance scheduled for 7:30 pm. The FNO fashion show will feature more than 25 creative looks inspired by Mercado’s trend forecasts complete with silhouettes and effortless styles from Loehmann’s famous “Back Room” collection of high-end designer collections. Mercado is noted for his inspiring work, styling and tell-it-like-it-is life and style blog, www.ShutUpandWearit.com.
In between the two shows, around 7:15 pm, store guests will have an opportunity to see an exciting presentation of One Dress, One Guess from 100 Little Black Dresses Million Dollar Giveaway, sponsored by Little Black Dress Wines and Loehmann’s. 100 LBD’s from Loehmann’s, each accessorized with an envelope, will be put on display. The 2011 winner of Little Black Dress Wines’ Red Cork promotion, Ronni Calhoun, from Austin, TX, will get one guess for the one dress and envelope she believes has the $1 million prize.
Adding to the allure and ambience of this special night, Loehmann’s will transform its store-front windows into a museum-like showcase of Little Black Dresses originally owned by celebrities such as Khloe Kardashian, Jessica Simpson, Edie Falco, Felicity Huffman, Marlee Matlin, Carrie Ann Inaba, Ashlee Simpson, Angela Kinsey and others. The celebrity dresses are on-loan by Little Black Dress Wines for display during the festivities and were originally part of the company’s previous annual celebrity Little Black Dress auctions.
Refreshments will be served and wine provided by Little Black Dress Wines.
And, for stylish and savvy shoppers scoping out the best designer deals, the Chelsea and Upper West Side stores will each present a not-to-miss Designer Sample Sale with Oscar de la Renta, Armani, Dolce & Gabbana, Missoni, Versace, Jean Paul Gaultier, Etro and others in the house!
Loehmann’s, the nation’s first upscale off-price apparel retailer, offers name brand designer fashions at prices 30% – 65% below department and specialty stores. Headquartered in Bronx, New York, and privately held, Loehmann’s operates 40 stores in 11 states across the country, and Washington, DC. For more information, visit www.loehmanns.com.