Last updated on April 19, 2014 at 5:20 EDT

Hot in Cleveland: The Manufacturing Mart Helps Manufacturers Sizzle by Whetting Appetite of OEMs

September 2, 2011

CLEVELAND, Sept. 2, 2011 /PRNewswire/ — What sets one machine grinder apart from the rest? Why would OEMs wait in line for a component manufacturer’s attention? How could one job shop suddenly be so cool that it’s smoking hot?

The Manufacturing Mart sets manufacturers apart and positions them as market leaders. Until now, component manufacturers have been faceless, hidden behind thick factory walls, their hulking machines speaking for their precision, talent and customer commitment.

Thanks to a simple yet highly successful branding package courtesy of The Manufacturing Mart, job shops are strutting their stuff in front of established, wealthy OEMs. They feel confident engaging OEMs and courting their business. The once faceless component manufacturer has a unique identity that sets it apart from the rest.

Just do a Google search for “Cleveland job shops.” One grinding company has been at the top of the search for more than three months. National and international companies have requested quotes. Other component manufacturers are taking note.

The Manufacturing Mart’s marketing process involves four steps:

  1. Order exhibit space at The Manufacturing Mart’s sprawling downtown location, where prospective customers can see and touch components and realize how manufacturer and OEM can work together.
  2. Receive a company analysis to find out not just what you do but how you do it better than anyone else. This analysis becomes the catalyst for a more focused marketing plan.
  3. Create or refine a company website.
  4. Submit a press release for editorial coverage. The Manufacturing Mart distributes the press release to targeted industry publications and professionals for optimum exposure and timely responses.

The Manufacturing Mart offers a place for job shops to show off their know-how; a marketing plan that focuses on personal interaction, Internet savviness and social media; and press opportunities within The Mart’s Capital of Know-How magazine and other publications. All of this combines to create lead generation that is surprisingly simple yet wildly effective.

Job shops and manufacturers interested in learning more about how The Manufacturing Mart can create a customized lead generation plan can contact Mary Kaye Denning at 216.470.3969 or mkd@capitalofknow-how.com

About The Manufacturing Mart: The Manufacturing Mart is located in Downtown Cleveland, an all-American city complete with award-winning five-star chefs, a world-class orchestra, fine art institutions, world-class museums and affordable accommodations. The Manufacturing Mart’s street-level exhibition is only a short walk from the premier (soon-to-open) world-class Medical Mart and breathtaking sunsets on Lake Erie.

For more information, visit http://www.themanufacturingmart.com, call 216.470.3969 or email info@TheCoKH.com.


Diane DiPiero

This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE The Manufacturing Mart

Source: PR Newswire