Fashion’s Night Out Live on Shopbop.com
NEW YORK, Sept, 5, 2011 /PRNewswire/ — Shopbop.com will be the global online destination offering consumers a live experience of New York City’s Fashion’s Night Out. The evening’s festivities will be streamed live on Shopbop.com, inviting the world to shop and experience the city’s fashion celebrations.
The live stream will be housed on the site in a virtual Fashion’s Night Out (‘FNO’) boutique featuring a curated collection of Shopbop’s FNO Designer must have Fall items, including the official FNO merchandise. It will air on September 8th from 8-10pm EDT on http://www.shopbop.com/fashion-night-out.
The Shopbop editorial team will be reporting from New York City, covering some of the evening’s hottest events with live designer interviews and real time trend spotting. In the Meatpacking area they will be visiting Catherine Malandrino, Diane von Furstenberg, Maison Martin Margiela, Matthew Williamson and Zero + Maria Cornejo. In Soho the team will be at 3.1 Philip Lim, Derek Lam, Helmut Lang and Rag & Bone.
Simultaneously, fashion expert and TV presenter Louise Roe, will anchor the Shopbop Lounge in the Meatpacking district. A regular face on red carpets, fashion television and the editorial pages of Allure, Elle, and Lucky magazine, Louise will be discussing the season’s latest trends and styling tips with select Shopbop designers and guests including:
A special segment with Rachel Roy will include a presentation of highlights from her latest Fall collection and advice on how to create the best look for Fall.
The interviews will be live streamed on Shopbop’s dedicated FNO page, http://www.shopbop.com/fashion-night-out and our online community will be able to tweet their fashion questions to Shopbop the night before the event, so Louise Roe and designers Jenni Kayne, Pamela Love, Charlotte Ronson and Rachel Roy can answer them live during the video programming.
“We are always looking for opportunities to connect our customers around the world to the Designers she loves, and the clothes she covets. We are extremely excited to have her be our ‘virtual guest’ for the evening, to engage with her style icons and to experience this incredible Fashion moment in real time,” says Melissa Weiss, Vice President of Global Marketing and Strategy, Shopbop.com
Shopbop.com is the leading women’s fashion online boutique worldwide and the premier online shopping destination for luxury and contemporary fashion. Working with over 400 American and international brands, Shopbop.com offers women globally, a selective and nuanced fashion forward assortment of ready to wear and accessories from emerging and internationally established collections.
For more information please contact: Coline Choay Coline.Choay@ShopBop.com 212.274.2050