The Titan Agency and New York Yankees Hit Homer for Bosch
ATLANTA, Sept. 6, 2011 /PRNewswire/ — What do you get when you combine Bosch, the most well-known name in geothermal heating and cooling, with America’s favorite baseball team? A winning combination. The Titan Agency, an Atlanta-based full service advertising and marketing agency with an office in Miami, secured a marketing partnership with the New York Yankees for its client, Bosch Thermotechnology. The agreement aims to educate Yankees fans in the Northeast on the many benefits of Bosch geothermal heat pumps as a cost-effective, energy-efficient way to heat and cool their homes.
The multi-faceted program includes special dealer events, print advertising in Yankees Magazine, in-Stadium television branding, and a commercial on the 59′ (height) x 101′ (length) centerfield HD Screen.
“When we were planning programs for this year, the Northeast emerged as a key target area to promote Bosch’s geothermal heat pumps,” said Tony DeMartino, Titan Chief Executive Officer. “We were looking for a high-profile venue to reach potential consumers, and a platform that would motivate the trade to partner with Bosch. In the Northeast, it doesn’t get any bigger than the New York Yankees, and it made perfect sense to do something inside Yankee Stadium.”
About The Titan Agency
Formed in 2001, The Titan Agency combines deep knowledge of brand, business and capital strategies to produce advertising and marketing campaigns that drive bottom-line results. Additionally, we believe the offline and online worlds have converged into one. As a result, marketing requires one agency that creates one strategy and delivers messages with impact through multiple mediums that reach people wherever they are. One Voice. One Agency. One Solution. For more information, visit www.thetitanagency.com.
SOURCE The Titan Agency