Beachbody.com Launching P90X2(TM) – Sequel to Company’s Ground-Breaking P90XÂ® Program
LOS ANGELES, Sept. 6, 2011 /PRNewswire/ — Children’s toys and digital gadgets are typically the cause of historic last-minute holiday-shopping frenzies. But this year may be marked by a fitness frenzy, thanks to the impending launch of P90X2 – the sequel to the blockbuster exercise program, P90X. Poised to accommodate the unique demands of a “must have” holiday gift, BeachbodyÂ®, the health-and-fitness innovators behind the 45-million-DVD-selling P90XÂ® program, today began accepting pre-orders for its highly anticipated P90X2(TM).
There aren’t many one-of-a-kind gifts for adults in the $100-$200 price range, and it’s even tougher to find a compelling gift for the active person who seems to have everything. As the follow up to arguably the most popular home-exercise program in history, P90X2 fills this void for anyone shopping for active friends or family in 2011. Due to significant demand expected for the sequel to P90X, Beachbody is encouraging pre-orders, promising free shipping and guaranteed delivery in time for the holidays.
P90X2 is the next step in professional training at home, designed for the millions of consumers who “graduated” from the original 90-day P90X program. Slated for shipping in early December, P90X “grads” or other consumers interested in pre-ordering P90X2 can do so at www.P90X2.com, by calling 1(800)785-6229 or through one of over 60,000 independent distributors known as “Team Beachbody Coaches.” In addition to guaranteeing delivery before the holidays and free shipping and handling, pre-orders will carry additional benefits, including opportunities to win exclusive weekly prizes, or the grand prize – P90X2 personally delivered to your door by P90X and P90X2 creator Tony Horton.
“P90X2 is the most extreme and sophisticated workout program Beachbody has ever developed. Two years of research and development, along with input from some of the most-qualified fitness experts in the world has resulted in a program that takes P90X customers to a level previously reserved for elite athletes,” said Carl Daikeler, Chief Executive Officer, Beachbody, LLC. “P90X2 was designed to take someone with a solid base of fitness, and vault them into a level of agility, core strength, and power they would never imagine they could achieve, whether in 90 days or nine years. This is truly a world-class program.”
Like its predecessor, P90X2 continues the journey into the scientific-exercise principles of periodization or “muscle confusion” that P90X introduced to the masses. However, P90X2 presents a fresh array of challenges with new exercises that create rapid improvement in balance, agility, core strength and athleticism.
In addition to the proven virtues of “muscle confusion,” P90X2 introduces a training method known as “Post-Activation Potentiation” (P.A.P.), introduced to Beachbody by the Chair of its Scientific Advisory Board, Harvard-trained physician, Dr. Marcus Elliot. Elliot is Founder of Peak Performance Project (P3) – an athletic-training facility where some of the world’s foremost athletes are trained. Elliot and his staff have been refining P.A.P. methodology over the past decade, yielding significant performance improvements for professional athletes while significantly reducing injury rates. P.A.P is based on a unique combination of traditional resistance training and total-body plyometrics. When performed in a specific cadence, P.A.P. trains muscles to fire more efficiently, significantly increasing explosive strength. Through P90X2′s devoted P.A.P. training regimen, consumers will jump higher, run faster and generally move more efficiently. P.A.P. represents functional training at its cutting edge.
Also unique to P90X2 is the five-day weekly program it offers, in comparison to the six-day weekly regimen offered by P90X. This is due to the increased intensity of the new program. As the intensity of P90X2 increases, training volume must decrease to allow for increased recovery time – essential for obtaining optimal results from the more-intensive program.
Available for $119.85, P90X2 includes a complete 90-day program including 12 routines and an overview prep session on 13 DVDs or, for the first time ever, all 12 routines on four Blu-ray discs. Included with the program is a highly customizable fitness guide that allows consumers to adjust the length of the program’s phases according to their specific fitness needs, as well as a nutrition guide that includes a more traditional high-performance diet, plus grain-free and vegan options. P90X2′s 12 cutting-edge workouts include X2 Core, Plyocide, X2 Recovery + Mobility, X2 Total Body, X2 Yoga, X2 Balance + Power, Chest + Back + Balance, X2 Shoulders + Arms, Base + Back, P.A.P. Lower, P.A.P. Upper and X2 Ab Ripper.
P90X2 marks a new chapter for Beachbody, poised to continue its dominance of the personal-fitness industry, during which it has generated over $400 million in annual sales thanks to its successful programs, including P90X, InsanityÂ® and TurboFireÂ® among others. P90X2, however, marks the company’s most-aggressive push into elite functional and performance training methodology, typically reserved for elite athletes, yet designed for the more mainstream active consumer. Because of its unique ability to package these more-sophisticated exercise principles in a manner that’s easily accessible for mainstream consumers, P90X2 will continue to set the standard for consumer fitness programs for years to come.
For more information on how to pre-order P90X2, Beachbody, LLC and its products visit www.beachbody.com.
About BeachbodyÂ®, LLC
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC operates Beachbody.com and TeamBeachbody.com. The Santa Monica, California-based company is the creator of the nation’s most popular fitness and weight loss solutions including P90XÂ®, InsanityÂ®, Brazil Butt LiftÂ®, Slim in 6Â®, Turbo JamÂ®, Hip Hop AbsÂ®, and Power 90Â® among many others. BeachbodyÂ® programs combine challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements (including its breakthrough health shake called ShakeologyÂ®, AKA “The Healthiest Meal of the Day”), and an unparalleled customer service and peer-support system. In fact, Beachbody has expanded this support system through TeamBeachbody.com, which includes a network of thousands of independent “Coach” distributors as well as a dynamic online support and fitness community. The company’s expansion into the beauty category includes brands Timeless SecretÂ® and Derm ExclusiveÂ®. The corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.
SOURCE Beachbody, LLC