Social Commerce Company, BeachMint, Announces BeautyMint With Jessica Simpson and Celebrity Skincare Expert, Nerida Joy
SANTA MONICA, Calif., Sept. 7, 2011 /PRNewswire/ — Social commerce company, BeachMint, announces plans to launch BeautyMint.com on October 1st, 2011, with singer, designer, actress, pop culture icon and retail powerhouse, Jessica Simpson, and Beverly Hills skincare expert, Nerida Joy. BeautyMint is a personalized monthly skincare system featuring exclusive products developed by Nerida, which combine the most advanced anti-aging technology and science with natural ingredients.
BeautyMint is the latest addition to the expanding roster of successful BeachMint brands, which already include Mary-Kate and Ashley Olsen’s StyleMint and Kate Bosworth and Cher Coulter’s, JewelMint. BeachMint’s brands offer members unique personalized shopping experiences, incredible content and exclusively designed products every month.
Jessica commented on the new brand, “I believe every woman is unique and I am thrilled to launch a skincare system and beauty brand that recognizes and embraces these differences. I’ve been lucky enough to have access to the best products and treatments available so I’m excited that there’s finally an affordable brand that offers women personalized skincare with the most advanced products that maintain youthful, healthy skin. I love the BeautyMint system and what it’s done for my skin so I can’t wait to make it available to women everywhere.”
BeautyMint members will take a skin questionnaire to identify their skin type and specific concerns so BeautyMint can personalize the right system to target each member’s needs.
Celebrity skincare expert and BeautyMint partner, Nerida Joy, commented, “I’ve been working with skin for over thirty years and I know how skin changes over time and how it varies from woman to woman. There is no one system that is right for everyone, which is why I’m excited to introduce a program that is customized to every woman’s skin. The BeautyMint program allows me to provide the same advice and quality of product my loyal celebrity clients receive in my Beverly Hills center.”
BeachMint CEO, Josh Berman, stated, “We are thrilled to be partnered with Jessica and Nerida on BeautyMint, which marks BeachMint’s foray into consumable product categories. We are having an incredible first year with JewelMint and StyleMint and the addition of BeautyMint is the perfect complement to our family of brands.” BeachMint President, Diego Berdakin, added “At BeachMint, we believe everyone should have the ability to have access to quality products designed and created by the best influencers and experts.”
Last June, BeachMint secured a $23.5 million round of funding led by Scale Venture Partners and Lightbank, the technology investment fund started by Eric Lefkofsky and Brad Keywell, cofounders of Groupon. With this funding, the impressive recent launch of StyleMint, and JewelMint’s continued growth, BeachMint plans to launch BeautyMint this fall and additional brands in other consumer product categories in coming months.
Founded by MySpace Co-Founder, Josh Berman, and serial tech entrepreneur, Diego Berdakin, parent company, BeachMint, continues to innovate and re-imagine direct to consumer relationships using social media, push commerce and proprietary technology. BeachMint will introduce a number of new verticals in the coming year.
Founded by serial tech entrepreneurs, Josh Berman (MySpace) and Diego Berdakin, BeachMint is an institutionally backed social commerce company for celebrity-created and designed direct-to-consumer products.
Jessica Simpson’s star has only continued to brighten as she has become an icon in music, fashion and entertainment over the past decade. With her unmistakable voice and unique pop sound, Jessica has sold millions of albums in both pop and country music. A timeless beauty, her All-American image has made her one of the most recognizable faces on screen in TV and movies. She also enjoys tremendous success as a designer and business woman with her Jessica Simpson Collection which has grown to include 22 different product categories. A talented artist with universal appeal, Jessica is America’s Sweetheart.
Nerida Joy’s clients represent some of the most famous faces in the world; Jennifer Garner, Reese Witherspoon, Kate Beckinsale, Courteney Cox Arquette, Tyra Banks, Claudia Schiffer, Isla Fisher, Cat Deeley, Alison Lohman, and Miranda Kerr are among the many names on Nerida’s ever-growing loyal client list. With over 30 years of hands-on experience, Nerida has been profiled in over 60 prestigious beauty publications and was named one of Elle and SELF magazine’s Top Facialists in the country and was the only facialist among 50 dermatologists to be listed as a Skin Expert by Elle magazine.