Batanga, Inc. Acquires Hispanic Social Network MetroFlog
MIAMI, Sept. 12, 2011 /PRNewswire/ — Batanga, Inc. today announced the acquisition of MetroFlog and partner sites, MetroBlog and MetroPostales. On the heels of acquiring two leading online media companies, Adfunky and I-Network, Batanga, Inc., has now added all three premium Hispanic-focused properties to its roster of owned and operated websites. The latest acquisition increases the company’s audience by over six million unique visitors a month.
MetroFlog.com is a social media platform that allows users to create individual spaces where they upload personal photos and share them among all other users. To date, MetroFlog users have published over twenty million photographs, uploading an additional sixty thousand photos daily. The photo blogs serve as catalyst for comments, guest signatures, making friends, and are at the core of the social experience on MetroFlog.com.
MetroBlog.com was developed on a common platform, enabling users to publish personal blogs as a means for social interaction. Users are encouraged to publish their thoughts, writings, and journal entries to share with other users such as themselves. MetroPostales provides users with hundreds of electronic greeting cards to share with friends and loved ones. Each of the properties provides Hispanics online with unique opportunities to communicate and network with one another.
“Our latest acquisition further solidifies our commitment to developing and delivering relevant and quality content to the Hispanic online audience. MetroFlog provides users with an alternative social experience that allows them to communicate and express themselves,” said Rafael Urbina, Chairman and CEO, Batanga, Inc. “We are thrilled to add such a dynamic social platform to the Batanga, Inc. family of sites and eager to introduce them to advertisers.”
Batanga, Inc. is now the largest independent digital media company serving U.S. Hispanic and Latin American markets. Their continued investment to these markets provides advertisers with priceless insights and value, in addition to countless opportunities to not only reach, but engage with Hispanics online.
MetroFlog and its partner sites have demonstrated the ability to build social experiences while growing audiences at exponential rates. Combined, the sites have approximately seventeen million registered users and disseminate over one million unique emails daily, notifying users that their contacts have posted a new photo or blog. Batanga, Inc. will leverage those technologies and resources across their current portfolio of properties starting with Batanga.com.
About Batanga, Inc.
Batanga, Inc. is the largest independent digital media company serving the U.S. Hispanic and Latin American markets. Its holdings include Batanga Network, Batanga.com, Adfunky and I-Network. Batanga Network reaches the most U.S. Hispanics online, across all categories and demographics. Adfunky is the fastest growing advertiser-centric ad network and marketing solutions provider in Latin America, while I-Network is the largest, independent digital rep firm and ad network serving the fast growing Andean, Caribbean and Central American markets. Batanga, Inc. maintains offices in Miami, Mexico City, Bogota and Buenos Aires, with sales offices in Cali, Caracas, Chicago, Guatemala, Lima, Los Angeles, Managua, Medellin, New York City, Panama, Quito, San Francisco, San Jose, San Salvador, Santiago, Santo Domingo, Santa Cruz, Sao Paulo and Tegucigalpa. For more information visit www.batanganetwork.com.
SOURCE Batanga, Inc.