November 10, 2005

Tony Hawk skates to new talent agency

By Gail Schiller

LOS ANGELES (Hollywood Reporter) - Creative Artists Agency
has signed skateboarding star Tony Hawk as the talent firm
seeks to build its lifestyle and licensing business.

Hawk, who has won more than 80 skateboarding competitions
and rose to stardom in Activision's best-selling Tony Hawk
video game series, was previously represented by the William
Morris Agency.

CAA said it will focus on creating opportunities for Hawk
in television, film, licensing, wireless and touring and will
help Hawk build on the success of his television and film
production efforts by expanding into more narrative-driven
shows and features.

The proliferation of reality shows and how-to cable
programs that provide platforms for experts of all sorts has
clearly led to the growth of the lifestyle category for both
CAA and William Morris, both of which have busily added to
their rosters in the past few years.

CAA-signed experts include Food Network host and author
Sandra Lee; Beverly Hills plastic surgeon Dr. Jan Adams, host
of Discovery Health's top-rated show "Plastic Surgery: Before
and After"; pediatrician and best-selling baby book author Dr.
Harvey Karp; and "Queer Eye for the Straight Guy" co-host Kyan

Among William Morris' lifestyle clients are "Trading
Spaces" designer Genevieve Gorder, golf phenom Michelle Wie,
tennis star Serena Williams, architect David Rockwell, BMX
stunt rider Mat Hoffman and about a dozen Food Network chefs
including Bobby Flay, Rachael Ray and Emeril Lagasse.

Reuters/Hollywood Reporter