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Martha Stewart to test launch new magazine

January 12, 2006

NEW YORK (Reuters) – Martha Stewart Living Omnimedia Inc.
on Thursday said it plans to test launch a new women’s
lifestyles magazine that targets a younger audience than its
flagship publication.

The magazine, called, Blueprint: Design Your Life, is
described as a guide to “decorate, dress, entertain and
organize their lives,” for the “modern, multi-tasking woman”
between the ages of 25 to 45.

Flagship Martha Stewart Living is aimed at women 30 to 55,
a spokeswoman said.

It had not yet been determined whether Stewart’s name would
grace the cover of the magazine, which is expected to debut in
May 2006, the spokeswoman said.

Blueprint will have an initial rate base, or the number of
copies it guarantees to advertisers to set ad rates, of
250,000.

A second issue is expected to roll out in August 2006, with
an expectation for six issues to be published in 2007.

The launch is among some of the new projects Stewart has
taken on since being released from prison last March.

“My desire has always been to create magazines and products
that teach and inspire women to live artfully, practically, and
well,” Stewart said in a statement. Blueprint aims to provide
“dozens of useful and beautiful ideas for (women’s) complex,
busy lives.”

Stewart spent five months in prison for her March 2004
conviction for making false statements about a stock sale. A
federal appeals court upheld the conviction on January 6.


Source: reuters



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