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Last updated on April 17, 2014 at 1:21 EDT

Sexy “booth babes” face fines at video game show

January 24, 2006

LOS ANGELES (Reuters) – The video game industry’s 2006
E3Expo trade show in Los Angeles is getting a make-over —
banned are the swarms of sexy, semi-clad “booth babes” that in
years past took the unveiling of new games and technology to
titillating new levels.

Rules prohibiting the use of scantily clad young women to
peddle video games are nothing new, but the handbook for this
year’s show in May outlines tough new penalties, including a
$5,000 fine on the spot for the booth owner if the “booth babe”
is semi-clad.

“What’s new in 2006 is an update and clarification of the
enforcement policies; as we do from time to time, we have taken
steps to ensure that exhibitors are familiar with the policy
and how it will be enforced,” Mary Dolaher, E3Expo show
director, said in an e-mail.

She did not comment on the reasons for the change.

The video game industry has come under fire from federal
and local politicians, who want to limit sales of violent and
sexually explicit games to minors.

The handbook from the Entertainment Software Association,
the show’s promoter, says: “Material, including live models,
conduct that is sexually explicit and/or sexually provocative,
including but not limited to nudity, partial nudity and bathing
suit bottoms, are prohibited on the show floor, all common
areas, and at any access points to the show.”

Exhibitors would receive one verbal warning when a
violation occurs. Upon a second violation, the ESA said it
would impose a $5,000 penalty, payable immediately on the site.
It would also require that models comply with the dress code
before returning to the floor.

ESA said it has sole discretion to determine what is
acceptable.


Source: reuters