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Amazon.com Posts Messages from Authors to Readers

February 1, 2006

LOS ANGELES (Reuters) – Amazon.com said on Wednesday it has started a program to let authors communicate with readers, the latest in a series of moves by the online retailer to add entertainment features to its site.

The Amazon Connect program lets authors post messages in blog format to readers who have bought their work at Amazon in the past or those sign up for the program.

Amazon has so far enrolled more than 1,000 authors in the program, including Meg Wolitzer, James Patterson and Nelson DeMille, and is looking to sign up more, a company spokeswoman said.

Authors can post their thoughts as frequently as they like, but the communication is one-way. Some authors have found a way around this by guiding readers to their personal Web sites in their blogs.

Recent postings by authors include everything from book recommendations to shopping tips, musings on the controversy surrounding James Frey’s “A Million Little Pieces,” and tips to novice writers.


Source: reuters



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