Bravo readies gay-themed broadband network
By Carly Mayberry
LOS ANGELES (Hollywood Reporter) – Bravo is launching its
first broadband channel targeted specifically to a gay and
lesbian audience, the network said Monday.
Dubbed OutzoneTV.com, the channel, set to launch next
month, will feature video-on-demand content based around the
network’s series “Queer Eye for the Straight Guy,” “Boy Meets
Boy” and “Gay Weddings,” and will also establish blogs and
other community activities where viewers can voice opinions and
post comments about Bravo programming.
The move follows the launch of TrioTV.com and the future
launch of BrilliantButCancelled.com, part of the NBC
Universal-owned network’s aggressive rollout of broadband
channels announced last month.
“Clearly, there’s an appetite from Bravo television viewers
for increased flow of content that a linear TV channel can’t
provide,” Bravo president Lauren Zalaznick said. “This
on-demand push makes great Bravo content that there isn’t room
for on TV available 24/7.”
Zalaznick, who said the broadband channel’s content will be
“smart and funny and relatable to everyone,” also said the
network is partnering with media entertainment PlanetOut Inc.
to draw from their advertising and editorial expertise with the
lesbian, gay, bisexual and transgender demographic. The
collaboration marks the first time Bravo has partnered with an
outside agency in the creation of a broadband site.
“We’re gaining cross-promotion from the entertainment
outlet for this community,” Zalaznick said about Bravo’s
collaboration with PlanetOut, which owns Gay.com,
PlanetOut.com, Kleptomaniac.com and Out&About Travel.
OutzoneTV.com, TrioTV.com and BrilliantButCancelled.com all
are inspired by programming created by the now-defunct Trio
network. All three channels exist under the umbrella of the
network’s original site, BravoTV.com.