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'Mission' DVD reissue coincides with new film

Posted on: Wednesday, 8 March 2006, 21:30 CST

By Thomas K. Arnold

LOS ANGELES (Hollywood Reporter) - Paramount Pictures is preparing a 10th anniversary DVD edition of "Mission: Impossible" to coincide with the theatrical debut of the long-awaited second sequel, "Mission: Impossible 3."

The DVD hits stores April 11 and will include one free ticket to any movie theater to see the new "M-I:3," which opens May 5, nearly six years after the previous installment in the Tom Cruise action franchise. "Mission: Impossible 2," directed by John Woo, earned $215.4 million in U.S. theaters, while the Brian De Palma-helmed original grossed $181 million.

The DVD includes several hours of behind-the-scenes featurettes, including "Mission: Remarkable -- 40 Years of Creating the Impossible," "Mission: Explosive Exploits," "Mission: Spies Among Us," "Mission: Catching the Train," "Mission: International Spy Museum," "Mission: Agent Dossiers," "Excellence in Film: Cruise" and "Generation: Cruise." The movie ticket, meanwhile, is valid through May 14.

Universal Studios scored big with special-edition DVDs of "The Bourne Identity" and "The Fast and the Furious" when their respective sequels hit theaters. In each case, a movie ticket to the sequel was included with the DVD.

Michael Arkin, senior vp marketing at Paramount Pictures Home Entertainment, said awareness from the theatrical campaign of the new film drives DVD sales, while the free movie ticket boosts box office revenue because most people don't go to the movies alone.

Reuters/Hollywood Reporter

Source: REUTERS

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