April 6, 2006
Mariah is latest to get her own perfume
CHICAGO (Reuters) - Elizabeth Arden Inc., which already
sells Britney Spears perfumes, will add fragrances endorsed by
singer Mariah Carey to its celebrity lineup, the company said
Under a licensing agreement, Carey's first fragrance will
debut in department stores in the spring of 2007. Elizabeth
Arden said Grammy Award winner Carey will be involved in all
aspects of product development, packaging and marketing.
Elizabeth Arden, based in New York, is no stranger to
celebrity-endorsed fragrances. Besides the Britney Spears
products, it has also sold the Elizabeth Taylor fragrance
brands White Diamonds Elizabeth Taylor and Elizabeth Taylor's
Passions for years.