Quantcast

“Ice Age” to hit DVD in time for Thanksgiving

July 11, 2006

By Thomas K. Arnold

LOS ANGELES (Hollywood Reporter) – The fourth-quarter DVD
derby is officially off and running.

20th Century Fox Home Entertainment has reserved the
lucrative November 21 date for “Ice Age: The Meltdown,” the
year’s No. 4 movie, with $193.4 million in domestic boxoffice
receipts.

The release date falls on the Tuesday before Thanksgiving,
which means “Meltdown” likely will be the most potent new
release in stores on Black Friday, the day after the holiday
that traditionally is the year’s top shopping date.

“We had tremendous success four years ago with a similar
release date for the original ‘Ice Age,”‘ said Steve Feldstein,
senior vp marketing communications for 20th Century Fox Home
Entertainment. That DVD also hit stores the Tuesday before
Thanksgiving and has sold more than 14 million units, Fox
reports.

The “Meltdown” DVD includes a computer-animated short, “No
Time for Nuts,” created exclusively for the DVD. It features
additional antics by the Scrat character, voiced by original
“Ice Age” director Chris Wedge.

Other extras on the “Meltdown” DVD include commentaries by
director Carlos Saldanha, producer Lori Forte and the
production team; three short films, “Crash & Eddie Stunts”;
introductions to new characters Ellie, Crash and Eddie; a sound
effects lab; bloopers involving Crash and Eddie; a featurette
on John Leguizamo’s voice characterization of Sid; four set-top
games; and clips of Scrat’s appearance on “Family Guy” and Sid
hosting the Fox Animation Domination lineup.

Fox is promising a huge marketing campaign in support of
the “Meltdown” DVD, including promotional partnerships with
Tootsie Roll, Carl Buddig, Malt-O-Meal, Hasbro, the National
Frozen and Refrigerated Foods Assn. and others.

So far, no other fourth-quarter releases have been
confirmed, though industry sources expect most of the big
spring and summer movies to roll out in the weeks leading up to
Christmas, including “X-Men: The Last Stand,” “The Da Vinci
Code” and “Cars.”

Reuters/Hollywood Reporter


Source: reuters



comments powered by Disqus