Fox to launch national US morning show in 2007
Posted on: Tuesday, 18 July 2006, 14:33 CDT
NEW YORK (Reuters) - The Fox Television Stations group plans to launch a national weekday morning show on its owned-and-operated affiliates next year, going up against the last hour NBC's "Today" show in some East Coast markets.
The show, to be produced by sister studio Twentieth Television, will air live from New York featuring entertainment and general-interest programming hosted by Mike Jerrick and Juliet Huddy of cable TV's Fox News Channel program "DaySide."
The unnamed show is slated to debut in January and run from 9 a.m. to 10 a.m. weekdays in most markets, overlapping the last hour of NBC's top-rated morning show "Today" in some East Coast markets, the News Corp.-owned companies said.
ABC's second-ranked breakfast-time program "Good Morning America" and CBS's No. 3 "The Early Show" each end their two-hour broadcasts at 9 a.m., so the new Fox show will not compete with them.
Fox Television Stations broadcast group consists of 35 TV stations in 26 markets reaching about 45 percent of U.S. homes.
A Twentieth Television executive said the new morning show may be expanded in the future to the Fox broadcasting network as a whole or be syndicated to other station groups.
Reuters/VNU
Source: REUTERS
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