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"Dance" leads Fox to weeklong ratings win

Posted on: Tuesday, 18 July 2006, 21:30 CDT

By Paul J. Gough

NEW YORK (Hollywood Reporter) - Fox took the top three programs among adults 18-49 -- including both editions of "So You Think You Can Dance" -- as well as six of the top 10 on its way to a weeklong win in the coveted demographic, according to Nielsen Media Research data for the period ended July 16.

With a 2.5 rating/8 share, Fox won the week, well ahead of NBC's 2.1/7, CBS' 2.0/6 and ABC's 1.7/5. But CBS won the week in total viewership with 7 million to Fox's 6.6 million, NBC's 6.5 million and ABC's 5.1 million.

Wednesday's "Dance" (9.6 million, 3.8/11) and Thursday's "Dance" (9.3 million, 3.7/11) outshone Wednesday's two-hour installment of NBC reality rookie "America's Got Talent" (11.1 million, 3.5/11). Yet head-to-head at 9 p.m. Wednesday, "Talent" edged out "Dance" (3.9 vs. 3.8).

The week's top primetime program was last Tuesday's Major League Baseball All-Star Game, which averaged 14.4 million viewers and a 4.6/14.

Rounding out the top 10 in the demo were NBC's "Last Comic Standing" (7.6 million, 3.3/9); Fox's All-Star Game Preview Show (10.2 million, 3.2/12); Fox's "Hell's Kitchen" (6.4 million, 3.1/9); Fox's "Family Guy" (5.8 million, 2.9/8); CBS' "CSI: Miami" (10.6 million, 2.9/8) and CBS' "Two and Half Men" (9.1 million, 2.8/8). Tied with "Men" were "CSI: Crime Scene Investigation" (10.3 million, 2.8/9), CBS' "Big Brother" (7.4 million, 2.8/9) and NBC's "Law & Order: SVU" (8 million, 2.8/9).

CBS' edited presentation of Showtime's "Brotherhood" failed to make waves, coming in third in its 10 p.m. Saturday period. "Brotherhood" delivered 3.4 million viewers and a 0.8/3 in the demo, losing significant audience from a repeat "48 Hours Mystery" (4.7 million, 1.1/4) and behind a repeat of NBC's "Law & Order: Criminal Intent" (4.8 million, 1.4/5).

"Brotherhood's" exposure to the broadcast crowd did little to kindle any initial interest back on Showtime; the second week's premiere episode Sunday at 10 p.m. grabbed only 158,000 viewers, a 65% drop from last week's debut.

On the evening newscast front, ABC and NBC were tied with a 2.1 rating in the news demographic of adults 25-54 though ABC was slightly ahead in demo viewership (2.55 million to 2.53 million) allowing ABC to win or tie for five consecutive weeks. CBS, by contrast, had a 1.7 rating.

In total viewership, NBC was again on top with 8 million vs. ABC's 7.4 million and CBS' 6.7 million. For the second consecutive week, "World News Tonight" was anchored not by Charles Gibson but two substitutes: Kate Snow and Terry Moran.

Reuters/Hollywood Reporter

Source: REUTERS

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