July 25, 2006

Warner Bros offers TV shows on Apple’s iTunes

LOS ANGELES (Reuters) - Warner Bros. Home Entertainment
Group on Tuesday became the latest division of a major
Hollywood studio to offer television shows, including the hit
sitcom "Friends," for sale on Apple Computer Inc's iTunes Web

Warner Bros put up a total of 113 episodes of "Friends,"
sci-fi series "Babylon 5," the animated classics "The Jetsons"
and "The Flintstones," as well as skits from "MADtv" and an
unaired pilot called "Aquaman" by the writers of "Smallville."

Downloads cost $1.99 per episode, and can be viewed on a
computer or video iPod.

Warner Bros, owned by Time Warner Inc, said the move to
iTunes was aimed at making its vast library of TV shows
available across a wider array of viewing platforms.

The studio is the latest to join the rush by content
providers to generate revenue from their libraries as growth in
DVD sales and television viewership stall.

Apple's iTunes store now offers a total of more than 150 TV
shows available for purchase from the Fox, ABC, NBC, CBS and
MTV networks.

Fox is a unit of News Corp. ABC is owned by Walt Disney
Co.. NBC is run by the NBC Universal wing of General Electric
Co. CBS is part of CBS Corp, and MTV is owned by Viacom Inc.