August 1, 2006

Fox wins weeklong ratings race with ‘Dance’

By Paul J. Gough

NEW YORK (Hollywood Reporter) - Fox and CBS dominated last
week's top 10 ratings, with Fox taking the top four slots and
its reality show "So You Think You Can Dance" outdistancing
NBC's waning rival "America's Got Talent."

The week's banner show was Wednesday's "Dance," which
brought in 9.2 million viewers and a 3.8 rating/11 share in the
adults 18-49 demographic, according to data for the week ending
July 30 released Tuesday by Nielsen Media Research.

Fox took up the next three shows in the coveted
demographic: "Hell's Kitchen" (7.5 million, 3.5/10); Thursday's
"Dance" (8.4 million, 3.4/10); and "House" (10 million, 3.3/9).
NBC's "Last Comic Standing" (7.4 million, 3.2/9) rounded out
the top five.

Further down the list -- but still in the top 10 tied with
three other shows -- was NBC's "Talent," which had the makings
of a bona fide hit earlier in the summer but has since cooled
off slightly in the demo. Its two-hour telecast Wednesday
brought in a strong 10.3 million viewers but only a 2.9/9 in
the demo, the same as CBS' "Big Brother" (7.3 million, 2.9/9)
and "Without a Trace" (10.5 million, 2.9/9).

Two other CBS shows, "CSI: Crime Scene Investigation" (10.4
million, 3.1/9) and "CSI: Miami" (10.2 million, 3.0/9), came in

It was another tough week for ABC in some respects, with
"The One: Making a Music Star" reaching near historic lows (a
0.9 rating for the show and a 1.1 rating for the results show a
night later) and no network shows in the demo's top 10. ABC's
first entrant in the top 20 was No. 15, the premiere of a
"Primetime" series on medical mysteries that delivered 6.9
million viewers and a 2.5/8 in the demo.

On the other hand, things were looking up: ABC said it was
the only broadcast network to see week-over-week increases in
viewership and adults 18-49.

And if NBC was stymied in primetime, things went better
with the evening newscasts. "NBC Nightly News With Brian
Williams" prevailed last week in viewership and the adults
25-54 news demographic. NBC averaged 8 million viewers and a
2.2 rating in the demo, compared with ABC's 7.5 million and 2.0
rating and CBS' 6.9 million and 1.8 rating.

Meanwhile, in cable news, the Mideast crisis helped Fox
News Channel to its highest-rated month in viewership and the
news demo in primetime so far this year. The channel is down
19% in viewership and down 16% in the demo compared with a year
ago, but it's still way ahead of CNN and MSNBC, which showed
year-over-year gains in double digits.

Average viewership: CBS, 7.3 million; NBC, 6.3 million;
Fox, 5.5 million; ABC, 5 million; Univision, 3 million; UPN,
1.9 million; WB Network, 1.8 million; and Telemundo, 800,000.

Average adult 18-49 ratings: Fox, 3.8/11; ABC, 3.5/10; CBS,
3.4/10; NBC, 3.0/8; Univision, 1.6/4; WB, 1.2/3; UPN, 1.2/3;
and Telemundo, 600,000.

Reuters/Hollywood Reporter