August 30, 2006

Emmy telecast holds off attack from “Pirates”

By Paul J. Gough

NEW YORK (Hollywood Reporter) - NBC's Emmy Awards telecast
was the No. 1 show last week, beating back a cheeky challenge
by Jack Sparrow and the 2003 movie "Pirates of the Caribbean:
The Curse of the Black Pearl" on ABC.

An average of 16.2 million viewers tuned in for Sunday's
three-hour awards show with a 5.2 rating/12 share in the adults
18-49 demographic, according to data for the week ended August
27 released Tuesday by Nielsen Media Research.

Despite dire forecasts of dismal viewership given the
show's late-summer airdate three weeks before the traditional
mid-September berth, the turnout was respectable. Viewership
was down from last year's CBS telecast (18.7 million), but up
from ABC's 2004 turn (13.8 million).

"Pirates," which aired at the same time last Sunday in
defiance of a tradition that sees the other networks counter
the Emmys with low-key fare, carried off 9.9 million viewers
and a 3.7/10.

The Emmys ranked as the most-watched single primetime
program since June (NBC's own "Deal or No Deal" finale). NBC
said 35.1 million people saw at least part of the broadcast.

On the other hand, NBC's one-hour red carpet telecast
averaged 7.2 million viewers and a 1.9/6, far behind CBS' "60
Minutes" (11.9 million, 2.7/9) which won the 7 p.m. slot.

Despite the boost from the Emmys, NBC wasn't able to win
the week. That honor went by a nose to CBS, with an average 2.3
rating compared with NBC's 2.2/7, ABC's 2.2/7 and Fox's 2.1./7.
CBS also won in total viewers with 7.3 million, compared with
NBC's 6.8 million, ABC's 6.1 million and Fox's 5.9 million.

In the evening news race, two weeks before Katie Couric
goes on the air for the "CBS Evening News," it was all "NBC
Nightly News With Brian Williams." Williams' newscast averaged
8.1 million viewers compared with 7.3 million for ABC's "World
News" and 7.1 million for "CBS Evening News."

Reuters/Hollywood Reporter