January 22, 2007

Swiss America Inspires America to Rediscover Gold

PHOENIX, Jan. 22 /PRNewswire/ -- United States gold and silver investment firm, Swiss America, announced the launch of its newly expanded http://www.swissamerica.com/ site to help celebrate the company's 25th anniversary of inspiring Americans to rediscover gold.

Gold coins represent timeless value in a changing world, but to prosper in today's marketplace requires some learning before earning, thus Swiss America offers plenty of free educational resources at swissamerica.com.

The new swissamerica.com free public features include: a daily live gold market report, daily "Golden Minute" audio podcasts, live commodity and equity charts, streamlined navigation to thousands of gold-related financial news stories and access to Swiss America's vast multi-media archives.

Swissamerica.com free "members only" features include all of the above plus: expert market reports, automated portfolio suggestions, real-time portfolio and trade tracking, personalized portfolio reviews and detailed trade histories.

According to Swiss America CEO Craig R. Smith, "Our mission over the years has been rather simple; to inspire Americans to rediscover the wisdom of owning gold. The obstacles have been great. As recently as 1999, misinformed voices in the media declared gold was dead.

"Yet since the new millennium began, no other asset has served as a better portfolio cornerstone than gold. Having more than doubled in price, gold has outperformed almost every other asset class so far in the 21st century - and the most exciting 'public era' of the gold rush is still yet to begin!

"As this gold bull bucks up and down it seeks to shake off uncommitted, short-term investors and speculators, offering long-term investors yet another opportunity to buy the dips in this ongoing secular bull market which may last another decade," says Mr. Smith.

To help Americans get up to speed quickly on the 21st century gold rush, Swiss America is offering a free book, CD and magazine (a $30 value). Included: 25th Anniversary Issue of "Real Money Perspectives" entitled "THE FUTURE OF GOLD," a companion audio CD and Mr. Smith's highly acclaimed book, "Rediscovering Gold in the 21st Century." Simply call 800-289-2646 or register online here: http://www.swissamerica.com/tracker.php?tcode=PRBkMagOfr.

To further inspire Americans to start adding investments of real substance into their portfolio, Swiss America is making a special offer of a 25% discount on the purchase of up to five investment-grade Morgan Silver Dollars. Offer good through 1-29-07. (Mint-State 64, limit 5/household, new customers only) http://www.swissamerica.com/tracker.php?tcode=PRMorgOffr.

Call Swiss America at (800) 289-2646, or visit http://www.swissamerica.com/ often for both the information and inspiration to take tangible steps for a golden retirement, with gold!

CONTACT: For media interviews with Mr. Smith, call Holly Smith at (800) 950-2428 or email [email protected]

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Swiss America

CONTACT: Holly Smith, Swiss America, +1-800-950-2428, [email protected]

Web site: http://www.swissamerica.com/