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Nielsen Business Media Appoints Linda McCutcheon Senior Vice President, eMedia Strategy & Technology

Posted on: Thursday, 22 March 2007, 15:00 CDT

Nielsen Business Media, a division of The Nielsen Company, announced today it has named Linda McCutcheon to the position of Senior Vice President, eMedia Strategy & Technology. A highly respected digital media veteran with extensive experience in publishing and multi-media platforms, including as President of Time Inc.'s New Media division, McCutcheon will lead Nielsen Business Media's 175+ digital products and services.

McCutcheon will report to Nielsen Business Media's President and CEO Robert Krakoff, and be based in the company's New York headquarters. She assumes the eMedia role previously held by Toni Nevitt, who has decided to leave the company at the end of March.

"Linda has a track record of success in digital media, including driving revenue growth through digital commerce and transaction services, as well as ad sales, subscriptions and sponsorships," said Krakoff. "She comes to us at an exciting time in the growth of our company where her extensive experience in online technology and marketing will be key in leading our aggressive initiatives in the digital space."

"I'm delighted to be joining this team of high-caliber individuals and working with them to expand Nielsen's digital footprint," said McCutcheon. "Nielsen Business Media has leading global brands that resonate with both B2B and consumers, presenting an excellent opportunity to increase revenue and profitability. I look forward to developing new opportunities across this amazing portfolio to capitalize on the value of its brands."

Most recently a consultant, McCutcheon was previously the Publications Director at AARP, where she managed four publications and their web sites, and placed AARP The Magazine on selected newsstands for the first time in its history. Before AARP, McCutcheon was the Chair and CEO of KOZ, Inc., a community-based web solutions and e-commerce site, which grew more than 40% in total revenues during her three-year tenure. She also spent 10 years with Time Inc. where she began as a Marketing Director for Money magazine and Time before being asked to create and lead an ad sales group for the company's New Media unit. McCutcheon was later promoted to Vice President, Sales & Marketing for the New Media division, where she played a key role in significantly revising Time Inc.'s digital strategy into a portfolio of branded sites with five diverse revenue streams: advertising, content licensing, commerce, business development and premium services. She was then appointed President of the New Media division, responsible for all digital activities for Time Inc. including Time.com, People.com and Money.com.

A graduate of Boston University's Metropolitan College, she holds a B.A. in English Literature and Psychology.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

About Nielsen Business Media

Nielsen Business Media, a division of The Nielsen Company, is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently.

Serving seven major market groups, and 30 industries, spanning the entertainment, media and marketing, retail, travel and performance, design, and life sciences industries, Nielsen Business Media provides business-to-business products and services in print, online and in person.

With 42 publications, over 135 trade shows and conferences, and 175 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses.

Source: Business Wire

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