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New Age Media Systems Expands UK Facility to Develop Sales and Support of Marketing and Media Research Analysis Software

Posted on: Friday, 30 March 2007, 09:00 CDT

NEW YORK, March 28 /PRNewswire/ -- New Age Media Systems Inc., the leading provider of marketing and media research analysis software systems in the USA, set-up a local UK presence at end of 2006. Terry Sullivan has recently been appointed to develop the expansion of their bureau services in the UK. Sara Stempel has joined to develop local sales and support. They join Mark Katz and Bob Hulks who are on New Age's international advisory board -- all are well respected and experienced practitioners in this field.

The new UK office will offer the same world class services and support New Age has offered in the U.S. for almost 20 years. New Age's EzTAB(TM) and innovative EzSALES(TM) software provide a unique "one two punch" addressing the rigorous requirements of core researchers and the growing demand by media sales executives that they be given more direct access to subscribed survey data.

New Age is certified to offer all the major UK media studies including IPA's Touchpoints, and all those from Ipsos MORI (including BARB), NRS, and TGI.

The primary thrust of the local service is for New Age's new EzSALES(TM) service which provides very powerful, yet simple access to media studies -- by sales people. They need only minimal training to use the service which is offered via a customized secure internet link.

Terry and Bob, who over the last decades, headed up companies providing media data analytics were impressed by EzSALES(TM): "At last we see a new concept that will revolutionise the way that media reports/schedules are sold by the industry. By customising the service as part of any in-house intranet facility -- sales people can access media data much more easily, leading to a dramatic reduction in the load on the research team at the major publishers."

Mark Katz said he "is particularly excited with this move which allows users in the UK to take advantage of the leading media analysis system in the U.S. New Age has software that allows for very fast loading of new surveys -- this includes coping with the hierarchical nature of such data with information about individuals and reading, noting, viewing, purchasing or listening 'events'. I look forward to expanding this online tabulation service to many other bespoke client survey data-bases, not restricted to the media world."

Established in 1990, New Age resolved to design systems that utilize the most advanced practical applications of software, hardware, and communications' technology. New Age supports over 1,400 users worldwide. A key feature of their service is providing easy global access to marketing and media research data allowing sales, marketing, and research personnel to work as virtual teams. This is all done without demanding any technical support from users or clients' IT staff.

For more information contact in USA Steve Molkenthin, Steve@crosstab.com, 212-695-1590 Ext. 15. Contact in UK, Terry Sullivan at Terry@crosstab.co.uk or Sara Stempel at saras@crosstab.co.uk or +44 (0) 208 203 9729

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

New Age Media Systems Inc.

CONTACT: USA, Steve Molkenthin for New Age Media Systems Inc.,+1-212-695-1590 Ext. 15, Steve@crosstab.com; or UK, Terry Sullivan,Terry@crosstab.co.uk; or Sara Stempel, +44-0-208-203-9729,saras@crosstab.co.uk, both for New Age Media Systems Inc.

Source: PRNewswire

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