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Men's Outdoors & Recreation Channel and Beauty & Fashion Channel Now Reach More Than 31 Million TV Households

Posted on: Tuesday, 3 April 2007, 06:00 CDT

The Networks Group (TNG), a wholly owned subsidiary of The Media Group (TMG), announced today that TNG's Men's Outdoors & Recreation (MOR) channel and Beauty & Fashion channel now broadcast to more than 31 million cable and satellite TV households nationwide.

"We are pleased to announce an increase in our distribution of MOR and Beauty & Fashion to more than 31 million households," said Marc Krigsman, president and chief operating officer of TNG. "Our unique, transactional and branded entertainment channels target audiences interested in specific topics, such as hunting, fishing, beauty products and health improvement. In addition to offering compelling programming content, MOR and Beauty & Fashion connect viewers with products and services that directly relate to their viewing passions."

In the most recent survey by the U.S. Fish and Wildlife Service, 82 million outdoors enthusiasts spent approximately $70 billion in a single year on products and services used for hunting, fishing or watching wildlife. At the same time, the multi-billion dollar fashion and beauty industry continues to grow. Unlike other networks, MOR and Beauty & Fashion connect the dots between watching and engaging by guiding outdoors and fashion enthusiasts on what to wear, where to stay and what products work best.

"MOR and Beauty & Fashion enhance the value of any multichannel platform provider's selection of outdoors, sports and lifestyle programming and speak directly to viewers who are most passionate about their programming choices," added Krigsman.

Each day MOR delivers 24 hours of the finest outdoor enthusiast shows, such as Scent-Lok's Dominant Predator, In Fisherman, Alan Warren's Chevy Sportsman, Summit's High Places, Realtree Whitewater's Just Huntin' and The American Outdoorsman. The Beauty & Fashion Channel delivers the latest industry news direct from the runways of Milan, Paris, New York and Los Angeles and is a leading destination for enthusiasts seeking designer clothing, beauty accessories, fragrance, hair products, cosmetics and celebrity style. Both channels feature the capability to offer viewers the opportunity to participate through transactional offerings and interactive elements.

"While these channels deliver for our viewers access to fishing expeditions or front row seats to the top model runway shows, they also demonstrate how to purchase the fly rod that is being cast or the clothes paraded across the Milan runways," said Gary Turner, CEO and chairman of TMG. "Now more homes will receive our programming, more viewers will experience next generation media that is entertaining and engaging, and, for homes that are enabled with interactive TV, more consumers will have access to cutting edge interactivity that allows viewers to completely engage with our programming."

About TMG's The Networks Group

TNG is a wholly owned subsidiary of TMG, formerly known as Turner Media Group, which provides interactive TV advertising, direct response programming and transactional TV networks, including The Men's Channel, Healthy Living Channel, Beauty & Fashion Channel, Resort and Residence, iDrive, Men's Outdoors & Recreation, America's Preview Channel, The Water Channel and iShop TV. Comprised of three divisions, The Ad Group, The Networks Group, and The iTV Group, TMG reaches an aggregate of more than 100 million homes nationwide through DIRECTV and DISH Network satellite TV and in select regional Time Warner, Bright House and other cable TV markets. Visit www.themediagroup.com, www.watchmor.com, www.beautyfashiontv.com.

Source: Business Wire

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