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Internet Broadcasting Partners With Crisp Wireless to Extend Local TV Stations Onto Mobile Devices

Posted on: Thursday, 12 April 2007, 09:00 CDT

Crisp Wireless, a mobile technology solutions and services company, and Internet Broadcasting, the nation's largest publisher of local news online, today announced the launch of 29 mobile Web sites, creating one of the nation's largest mobile networks of local TV station sites.

The sites will offer local breaking news, updated headlines, current weather conditions, forecasts, live radar, updated sports scores and other regional and national content while allowing for prominent advertising banners, sponsorships, and "microsites." Internet Broadcasting and its partner stations will sell local and national advertising for the sites.

Crisp Wireless builds, hosts and maintains mobile websites for leading media companies, print publishers and Web properties. Crisp Wireless' proprietary technology platform, mLogic™, offers robust device detection and handset optimization to ensure the highest quality end-user experience. The mLogic platform also supports mobile advertising, enabling customers the opportunity to easily monetize mobile Web sites.

"One of the largest categories of mobile web consumption is local news and weather forecasts, since consumers use their mobile device to stay connected," said Boris Fridman, CEO of Crisp Wireless. "By leveraging trusted local television properties, Internet Broadcasting makes local content more meaningful to the end user and will attract the same brands who advertise online."

"Consumers value local content for news that affects their daily lives," said Julie Burrows, Internet Broadcasting's EVP of marketing, research, and product development. "Whether it's from TV, online or now mobile, our partnership with Crisp Wireless enables us to provide them with valuable information whenever they want, wherever they are. Also, advertisers will now have a new platform on which to reach these highly desirable consumers."

About Crisp Wireless

Crisp Wireless offers technology solutions and services for consumer facing companies that want to extend their brand onto mobile devices. Crisp Wireless' core product, the mLogic™ platform enables companies to efficiently deploy mobile web sites that offer rich media features including audio and video, commerce solutions to sell ringtones, wallpapers and subscriptions, text messaging, and integrated data feeds for content management. Leveraging mLogic's extensive device database, sites are optimized based on unique handsets and carrier capabilities offering consumers the ultimate browsing experience. Crisp Wireless customers are major media companies and publishers including USA Today, Tribune Interactive, NBC Universal, Bravo Cable Network, Hachette Filipacchi and Paramount Pictures.

For more information, please contact info@crispwireless.com or visit www.crispwireless.com.

About Internet Broadcasting

Internet Broadcasting is the largest national platform of TV station Web sites. The company publishes more than 70 sites for America's premier broadcasters, including: Hearst-Argyle, The McGraw-Hill Companies, Post-Newsweek, NBC, Cox Television, Meredith Broadcasting, Scripps and Morgan Broadcasting. Each month, one in every 12 online Americans visits an Internet Broadcasting site, making it one of the nation's largest online news publishers. The company is headquartered in Minneapolis with offices in New York, Chicago, and San Francisco. For more information, visit www.ibsys.com.

Source: Business Wire

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