The Addressable Advertising: Digital Cable TV Systems Industry Is Likely to Exceed US$540 Million During 2011
Posted on: Friday, 13 April 2007, 18:00 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c53990) has announced the addition of "Addressable Advertising: Digital Cable TV Systems" to their offering.
In October of 2006, we published a major In-Depth Report entitled "Cable Headends: Fixed Mobile Convergence (FMC) Powers Cable TV Counterpunch to IPTV," #IN0603163MBI. During 2007, we expect Digital Addressable Advertising to begin emerging, and then to become a key, long-term growth driver later on. This update provides our analyses and forecasts for the emerging Digital Addressable Advertising product market for Digital Cable TV.
1. Products include hardware, software, systems, and services
2. Addressable Advertising adds to our previous forecasts
3. Content providers are beginning to support Addressable Advertising, and Cable TV is ready to respond
4. Regional forecasts for the number of headends and the annual value of four categories of products
5. This report provides "early warning" indications of the timing and growth opportunities for the emerging market of Addressable Advertising products across the worldwide Digital Cable TV industry.
This market is currently just coming out of its early trial phases, and it will take another year to really come into its own. Our market model shows that the worldwide annual value of Digital Addressable Advertising equipment, software, systems, and services is likely to exceed US$540 million during 2011.
Areas covered:
- Cable Headend Update on Digital Addressable Advertising
- Addressable Advertising for Digital Cable TV Systems
- Digital Addressable Advertising Helps Expand the Market for Cable TV Advertising Services for Linear Viewing and VOD Services
- Recent Technical Developments Will "Jump Start" the Market
- Forecasts by Region, by Category
- Digital Addressable Advertising Results from a "Kit" of Equipment, Software, Systems, and Services
- Four Categories of Digital Addressable Advertising Solutions
- North America by Category
- Europe by Category
- Asia by Category
- Rest of the World (ROW) by Category
- Worldwide Summary by Category
- Regional Summary for All Categories Combined
- Value of Addressable Advertising for VOD Expected to Dominate Summary
For more information visit http://www.researchandmarkets.com/reports/c53990
Source: Business Wire
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