Beauty & Fashion Channel Announces Long-Term Deal With World Class Fashion TV Producer ‘Videofashion’
The Beauty & Fashion Channel announced today the launch of popular fashion television shows produced by Videofashion, the world’s largest producer and distributor of fashion, beauty and style programming.
Videofashion now reaches more than 31 million U.S. households that receive Beauty & Fashion Channel, which is distributed nationally through DIRECTV and DISH Network satellite TV and on regional Time Warner cable TV and other cable systems. The Beauty & Fashion Channel is owned by The Networks Group, a wholly owned subsidiary of The Media Group (TMG), a leading provider of interactive and transactional programming and advertising for television.
Videofashion has accumulated 17,000 hours of fashion footage and produces 13 ongoing popular series including “Videofashion News,”"World Fashion Tour,”"The Designers,” and “Model TV,” bringing viewers news, interviews and biographies about the world’s greatest designers, supermodels, celebrities, photographers, beauty makers, fashion editors and trendsetters.
“Videofashion’s unique library and programming series, combined with our recent launch of international fashion runway programs, make the Beauty & Fashion Channel the number one destination for the latest in designer clothing, accessories, fragrance, hair products, cosmetics and celebrity style,” said Marc Krigsman, president of The Networks Group. “The Beauty & Fashion Channel provides advertisers a direct way to reach their core audience while giving more than 31 million viewers the opportunity to engage in transactions within an informative and entertaining programming environment.”
Videofashion’s World Fashion Tour 2007, airing now on Beauty & Fashion, brings viewers comprehensive coverage of the designer trends from the Fall/Winter 2007-08 season, featuring 200 collections in 40 hours of programming. In New York, the tour opened by embracing classic American Sportswear where lady-like dressing is back but with a modern edge. In London, designers paraded their best season in a decade as the Videofashion crews were given an exclusive first peek before the opening of the Marc by Marc Jacobs boutique. In Milan, one Videofashion crew taped the collections while a second crew went to Florence to cover the 80th Anniversary of Salvatore Ferragamo. The fashion tour ends in Paris with a rare sit-down interview with Vivienne Westwood and a fitting with the Viktor & Rolf design team.
“For more than 30 years, Videofashion has documented the high energy catwalk glitz and the secrets behind the runway,” said Marlene McGinnis Cardin, co-founder and president of Videofashion. “We are very pleased to make available our extensive Videofashion library and current series to more than 31 million Beauty & Fashion viewers.”
“Videofashion’s inventory complements our model for the Beauty & Fashion Channel, which connects viewers to sponsored segments and brings beauty and fashion products to enthusiasts most interested in style,” said Gary Turner, chairman and CEO of The Media Group.
For more information on the Beauty & Fashion Channel or programming schedules, visit www.beautyfashiontv.com.
Videofashion is the world’s largest producer and distributor of fashion, beauty and lifestyle programs and has an annual program output of approximately 200 new hours. Every year it covers in excess of 400 designer collections out of New York, London, Milan, and Paris and produces 13 ongoing program series: “Videofashion News,”"World Fashion Tour,” Model TV,”"The Designers,”"Designer Premiere,”"Elements of Style,”"Videofashion Men,”"Fashion Uncensored,”"Fashion Uncensored Uncut,”"Fashion Classics,”"Bikini Open,”"Millennium Fashion,” and “Designer Marathon.” Videofashion programs are seen by more viewers, in more countries, and in more languages than any other fashion programming in the world. Visit www.videofashion.com.
About TMG’s The Networks Group
TNG is a wholly owned subsidiary of TMG, formerly known as Turner Media Group, which provides interactive TV advertising, direct response programming and transactional TV networks, including Men’s Outdoors & Recreation, Beauty & Fashion Channel, Healthy Living Channel, Resort and Residence, The Men’s Channel, iDrive, iShop TV, America’s Preview Channel, and The Water Channel. Comprised of three divisions, The Ad Group, The Networks Group, and The iTV Group, TMG reaches an aggregate of approximately 100 million homes nationwide through DIRECTV and DISH Network satellite TV and in select regional Time Warner, Bright House and other cable TV markets. Visit www.themediagroup.com, www.beautyfashiontv.com.