Media Alert/Right Media Executives to Speak at Ad:Tech San Francisco
ad:tech — Right Media is sending top executives to this year’s ad:tech SF conference to discuss the value of media exchanges for the interactive advertising industry. As part of ad:tech’s conference series, Right Media CEO Michael Walrath will participate in a panel discussion, hosted by Jupiter Research’s Emily Riley, that will address the differences between advertising networks and the burgeoning exchange model. Additionally, Right Media will host discussions related to the Right Media Exchange.
— What
Ad Networks and Exchanges: Re-examining the Value Proposition – Wednesday, 4/25 @ 12:00 -1:00 Mike Walrath, Founder and CEO of Right Media
Online advertising continues to grow and ad networks are still an important part of the business but new companies are emerging with more efficient models. The open exchange has offered an alternative to the old guard and helped publishers and advertisers achieve greater returns. Underlying skepticism and mistrust of legacy ad networks is a reality, and some marketers believe the ad network model to be passe. This panel will take a look at this emergence of online ad marketplaces and the future of both exchanges and networks in the online advertising ecosystem.
The Pillars of the Right Media Exchange – Wednesday, 4/25 @ 2:15-3:30 Mike Walrath, Founder and CEO of Right Media
Everyone’s talking about open exchanges. Some call them auction marketplaces, media marketplaces…the list goes on. What does it really mean to be an open exchange? Qualifying it by its tactical components, like its auction mechanism, diminishes it. The Right Media Exchange is built on principles that will transform the industry.
The Exchange for Innovation – Thursday, 4/26 @ 10:45-12:00 Christine Hunsicker, President of Right Media
The open exchange is the best place to trade digital advertising, but that only skims the surface of its power. The properties of the Right Media Exchange foster innovation–from open APIs for building on the community to a common platform for all to share and benefit from new technology.
— Where
ad:tech San Francisco, Room 121, Moscone North Moscone Center 714 Howard St. San Francisco, CA 94103
About Right Media
Right Media created an open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 19,000 buyers and sellers trading digital media through the company’s open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently–from simple exchange access to white label sales programs. Founded in 2003, the company is privately funded and based in New York.