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DISH Network(TM) Adds V-Me to Its Basic Channel Line-Up

Posted on: Thursday, 19 April 2007, 09:00 CDT

V-me, the first Spanish-language network developed with public TV, EchoStar Communications (NASDAQ: DISH) and its DISH Network™ today announced the addition of V-me to DISH Network's basic tier (America's Top 100) and all DishLATINO programming packages. The agreement brings V-me's unique blend of Spanish-language entertainment, public affairs and children's programming to DISH Network's 13.1 million subscribers.

Beginning today, all DISH Network's subscribers have access to V-me's mix of original productions, exclusive premieres and acquisitions, and popular public television programs specially adapted for U.S. Hispanics.

"V-me exists to give quality program choices in Spanish to Latino families all across America," said Carmen DiRienzo, President of V-me. "The extensive reach of DISH Network helps make V-me a truly national platform that reflects the interests and achievements of the entire U.S. Hispanic community."

V-me is available to all residential DISH Network customers on DISH Network Ch.9415. In addition, the channel is also available to all DishLATINO customers on Ch. 846 at no additional cost.

"DishLATINO focuses on high-quality programming for U.S. Hispanics, and children and family programming is key to tapping into this growing demographic," said Eric Sahl, senior vice president of Programming for DISH Network. "V-me provides multigenerational entertainment for the entire Latino family, offering both our DishLATINO and our basic customers even more value, with all-digital prices as low as $24.99 per month."

V-me (from the Spanish veme, meaning see me) has organized its programming into four categories: kids, lifestyle, factual and current affairs, and movies and specials.

V-me Kids -- Growing and Playing

For parents, caregivers and kids, V-me devotes 36 hours per week to programming that promotes a healthy, positive environment, where Latino and non-Latino preschool children can learn and have fun in Spanish. V-me brings a host of lovable characters to its young audience with shows such as Jim de la Luna, Las Tres Mellizas Bebes, Los Pies Magicos de Franny, Connie La Vaquita and Plaza Sésamo. V-me supports its on-air programming with educational online resources for kids and parents.

V-me Lifestyle -- Living and Changing

V-me's diverse lifestyle line-up, presented early in the morning, in the afternoon and on weekends, reflects the high interest among Latinos in programming related to topics as diverse as health, parenting, nutrition, travel, food, home, design, self-improvement and sports. Starting the day with V-me's original production, Aire Yoga, extending into the afternoon with the Peabody Award-winning parenting show, Los Ninos en Su Casa, and afternoon cooking programs from Scripps Food Network, V-me Lifestyle offers programs for every taste and interest.

V-me Factual & Current Affairs -- Exploring and Expressing

V-me's primetime line-up presents a mix of intelligent entertainment and opinion, with programming developed, selected and adapted for American Latinos covering current affairs, history, science, biography and natural history. Headlining V-me's primetime schedule is the network's flagship original program, Viva Voz -- a nightly interview program where a variety of hosts, newsmakers and celebrities engage in freewheeling discussions about current affairs and social issues affecting society as a whole, with a unique Latino perspective.

V-me Movies & Specials -- Celebrating and Enjoying

Today's Latin cinema constantly reveals new faces, voices, and images to Latinos and non-Latinos alike. V-me en Pantalla presents a contemporary Spanish-language film every night, and to reach the widest possible audience, V-me offers the option of English subtitles in closed-captioning. V-me's weekly entertainment specials highlight international concerts, as well as other performances in the arts and pop culture.

For more information on V-me, including programming options, visit www.v-me.tv or call 212.560.8700. To learn more about DISH Network, Spanish-speaking customers can call 1-888-599-DISH (3474) and English-speaking customers can call 1-800-333-DISH (3474); interested customers can also call their DISH Network local retailer, or visit www.dishnetwork.com.

About V-me

V-me is a new national network partnered with Public TV, that entertains and educates America's Latino families in Spanish with a lively mix of original and exclusive programs: Kids, Lifestyle, nature, science, history, current affairs, music, arts, and nightly movies. The 24-hour digital broadcast network is presented by public television stations and carried on basic digital cable and satellite. To find out more visit www.v-me.tv

About EchoStar Communications Corporation

EchoStar Communications Corporation (Nasdaq: DISH) has been a leader for more than 26 years in satellite TV equipment sales and support worldwide. The Company's DISH Network™ is the fastest-growing pay-TV provider in the country since 2000 and currently serves more than 13.1 million satellite TV customers. DISH Network offers a premier line of industry-leading Digital Video Recorders (DVRs) and hundreds of video and audio channels as well as the most national HD and International channels in the U.S., Interactive TV, Latino and sports programming. DISH Network also provides a variety of package and price options including the lowest all-digital price in America and the DishDVR Advantage Package. EchoStar is included in the Nasdaq-100 Index (NDX) and is a Fortune 300 company. Visit www.echostar.com or call 1-800-333-DISH (3474) for more information.

Source: Business Wire

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