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REAL ESTATE CHANNEL Global IPTV Network Launches

Posted on: Tuesday, 1 May 2007, 09:00 CDT

Media entrepreneur Michael Gerrity, Chairman of MultiChannel Ventures, is pleased to announce today the launch of the REAL ESTATE CHANNEL IPTV Network.

REAL ESTATE CHANNEL (www.RealEstateChannel.com) is a web-based, video-on-demand broadband broadcast network ("IPTV") that delivers both professionally produced, business-generated real estate sales videos and traditional television programming to viewers on any Internet-enabled device anywhere in the world.

Michael Gerrity stated, "The REAL ESTATE CHANNEL is a next-generation cable television network that is fundamentally designed to exploit the enabling new technologies and interactive capabilities of broadband for the mass distribution of relevant real estate video content, on-demand, to any consumer on the world wide web. Furthermore, there is a mass migration of ad spending in all its forms to the web. Bottom line, we are in the midst of a massive sea-change in both the media and advertising worlds -- and when there is great change, there usually is great opportunity!"

The REAL ESTATE CHANNEL already has hundreds of hours of traditional television programming in their online video libraries of various real estate, gardening, decorating, designing and home repair shows that they monetize by selling and inserting pre-roll TV ad spots before each show segment.

In addition, the REAL ESTATE CHANNEL also broadcasts Paid Programming video content from any residential community, homebuilder, broker, resort hotel, condo tower, timeshare resort or commercial property locally or globally. Their Paid Programming revenues are driven by a success-based, pay-per-click ad model much like Google®.

Mr. Gerrity further commented, "We affectionately call our REAL ESTATE CHANNEL media asset the MTV® of real estate because MTV® originally started out showcasing new bands and singers on a new video distribution technology in 1979 called cable TV. Now fast forward today with the new-new video distribution technology of IPTV. With that being said, we are now also showcasing all kinds of real estate projects and services to a worldwide audience. The only difference is that we didn't have Video Killed the Radio Star as our inaugural video stream!"

Source: Business Wire

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