June 11, 2007
Chris Moseley Named Senior Vice President, Marketing for The History Channel(R)
NEW YORK, June 11 /PRNewswire/ -- Award-winning marketing executive Chris Moseley has been appointed Senior Vice President of Marketing for The History Channel. The announcement was made today by Nancy Dubuc, Executive Vice President and General Manager, The History Channel.
(Logo: http://www.newscom.com/cgi-bin/prnh/20051031/HISTORYLOGO )In her new role, Moseley will spearhead all marketing, promotional and branding campaigns for The History Channel and its domestic networks including History International, The History Channel en espanol and Military History Channel across all content platforms as well as history.com. She will be responsible for the creative implementation of major marketing strategies, including advertising, on-air consumer marketing and branding. She will report directly to Ms. Dubuc.
"Recognized as one of the cable industry's ultimate brand builders, Chris has an exemplary track record of moving brands to the next level. She is masterful at coming up with the big ideas that attract attention, and she has great relationships in the marketing community as well as with our affiliate partners," said Dubuc. "As we expand the reach of the History brand, she is the ideal leader to take us into the future. In our increasingly competitive media environment where everyone is vying for fans' attention, Chris knows how to find them, engage them and keep them."
As President of Moseley Marketing, Inc. Moseley developed and executed marketing, branding and corporate strategies designed to create value for a cross-section of companies, including Lexus and Hendricks Investment Holdings, LLC.
"A standout in the landscape of cable networks, The History Channel has an amazing brand heritage and is undisputedly the category leader for all things history. I could not pass up the opportunity to work with Nancy and her team to grow the brand across multiple content platforms," said Moseley.
Previously, Moseley was the founding Chief Marketing Officer and Executive Vice President Worldwide Marketing and Brand Strategy for Hallmark Channels, where she was part of the team that launched the U.S. channel. During her six-year tenure, she helped guide it to a top-tier position resulting in tripled advertising revenues and top-ten ratings while quadrupling distribution as a stand-alone network. Moseley also launched four websites and engineered award-winning retail partnerships with over 4,000 Hallmark Gold Crown stores and local cable affiliates.
Prior to that, she was Senior Vice President, Marketing for Discovery Communications, Inc. As the first executive to hold this position, she provided strategic guidance to the brand in its formative years. During her 10-year tenure, Moseley helped launch TLC, Animal Planet, Travel, Discovery Digital Networks, Discovery.com, Discovery Stores, Discovery International and Discovery Consumer Products.
Moseley is the recipient of numerous major awards in the television industry. She received the Vanguard Award from the National Cable Television Association for the industry's growth through Marketing. She is also a "Wonder Woman" of Cable, Cable Marketer of the Year and Top-100 Marketer from Advertising Age. Additionally, she received two Brand Builders, a Pinnacle Award and was inducted into Promax's Hall of Fame in 2006.
Over the course of her career, Moseley has served on numerous boards of entertainment industry trade organizations, including Women in Cable and Telecommunications (WICT) Foundation Board of Trustees, Cable Television Marketing Association (CTAM), Cable Positive, The Cable Center and Promax International.
The History Channel(R) is a leading cable television network featuring compelling original, non-fiction specials and series that bring history to life in a powerful and entertaining manner across multiple platforms. The network provides an inviting place where people experience history in new and exciting ways enabling them to connect their lives today to the great lives and events of the past that provide a blueprint for the future. The History Channel has earned four Peabody Awards, three Primetime Emmy(R) Awards, ten News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. The History Channel reaches more than 93 million Nielsen subscribers. The website is located at http://www.history.com/. Press Only: For more information and photography please visit us on the web at http://www.historychannelpress.com/.
The History Channel
CONTACT: Lynn Gardner, +1-212-850-9322, [email protected]
Web site: http://www.history.com/