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Yesmail(TM) Joins Omniture(R) Genesis(TM) Partner Network to Help Customers Easily Integrate Email Marketing With Web Analytics

Posted on: Wednesday, 13 June 2007, 15:01 CDT

Yesmail™ (an infoUSA®company, [NASDAQ: IUSA]), a leading email service provider, today announced Yesmail has partnered with Omniture, Inc.® (NASDAQ: OMTR), a leading provider of online business optimization software, to make it easier for customers to integrate their Yesmail email campaigns with Omniture SiteCatalyst® Web analytics. This partnership will increase the effectiveness of Yesmail customers' online multi-channel initiatives by providing seamless integration between their email campaigns and their Web site visitors' interaction.

Omniture Genesis is a plug-and-play application designed to reduce the complexity of measuring online marketing campaigns and increase results by automating the integration of marketing applications with Omniture solutions. By using Yesmail with Genesis, customers can quickly gain insights into the success of their email marketing campaigns using a single dashboard from which to measure results and take action.

Yesmail Enterprise clients will be able to more narrowly define their targeted audience, reduce mailing costs and increase return on investments. A user-friendly drag-and-drop interface reduces the complexity of integrated analytics, providing more advanced market segmentation and better profiles of customers. The bi-directional data exchange further enhances views of customer profiles.

"By joining Omniture's Genesis network, Yesmail has made it easier for their customers to gain a single view of their multi-channel marketing campaigns and results," said John Mellor, senior vice president of corporate development and strategy, Omniture, Inc. "Yesmail and Omniture customers can now easily integrate their Yesmail email marketing campaigns with Omniture's Online Business Optimization Platform without worrying about the complexity that is often associated with combining technologies from various vendors. Customers can now gain significant advantages by better understanding the success of their Yesmail campaigns coupled with data from their other multi-channel marketing initiatives through a single point of reference."

As businesses move towards optimizing marketing practices and establish a position of relevance in customers' minds, careful attention must be paid to the erosion of confidence as changes in composition of messages in the inbox, and use of secondary email accounts as the continual challenges increase for marketers trying to cut through the clutter.1 Key technologies that enable flexible targeting and professional services that provide strategic direction for e-marketing campaigns will be a great influence as customers who receive email give their permission for a relevant communication relationship and ultimately build enough trust to convert that trust into sales.

Yesmail online marketing solutions have become the foundation for innovative, personalized email communication for the future. Through the development of truly scaleable technology platforms for large enterprise and mid-sized businesses, Yesmail has demonstrated a proven methodology for solutions that add value, retain value and exemplify ROI results regardless of strategy diversification.

"As Internet advertising expenditures grow to $12.6 billiona, customers have an equally growing need to prove ROI on their online marketing spends," says Mike Hilts, President and General Manager of Yesmail. "By partnering with Omniture, we continue to offer our customers best of breed marketing solutions to maintain a competitive edge while improving their marketing efficiency."

For more information on the Yesmail Enterprise/Omniture Genesis partnership, contact Yesmail's team of professionals at 1-877-937-6245.

a. Source: Internet Advertising Bureau

1. Jupiter Research, US E-mail marketing consumer Survey 2006

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

About Yesmail

Yesmail is an innovative industry-leading provider of online marketing solutions. Built on a solid core of innovative technology and strategic services, Yesmail boasts a complete portfolio in e-mail marketing tools and solutions, including direct marketing applications, data management, data intelligence, interactive applications and best practices consulting. Yesmail exceeds the expectations of Fortune 500 and mid-size companies worldwide and powers their strategies with award winning execution. Clients specializing in consumer products, retail, publishing, travel and finance are well served globally with solutions localized in single-byte and double-byte languages. Yesmail was founded in 1997 and is a subsidiary of InfoUSA. Yesmail corporate headquarters are located in Portland, Oregon, USA and has offices in Los Angeles, San Francisco, New York, Chicago, Omaha, Toronto and London. For more information visit www.yesmail.com or call 1.877.Yesmail.

About infoUSA

infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infousa.com. To get a 7-day free trial and 100 free sales leads, click www.salesgenie.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.

Source: Business Wire

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