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TV Guide Announces Broad Sponsorship of This Summer's American Idols Live! Tour

Posted on: Monday, 2 July 2007, 09:19 CDT

Gemstar-TV Guide International, Inc. (NASDAQ: GMST), a leading media, entertainment and technology company, announced today that it will be a sponsor of American Idols Live! Tour 2007, traveling to over 50 venues this summer. The tour stars this year's ten American Idol finalists, including winner Jordin Sparks.

As part of the sponsorship, TV Guide has produced an exclusive 18-page Tour Guide publication, which will be wrapped around the current issue of TV Guide magazine and given to everyone who attends the concerts nationwide. In addition, TV Guide will have a special "Red Carpet" booth in the concourse at each venue where fans will be able to experience their very own "celebrity moment" by taking photos on the TV Guide Idol Tour "Red Carpet." The photos can be retrieved and e-mailed to friends after the show by logging on to www.tvguide.com/idoltour. Concert attendees will also have the chance to appear on the TV Guide Network, which will air tour updates throughout the summer.

"We are thrilled to be involved in the American Idols Live! Tour, which has been a major concert franchise for years," said Alan Cohen, chief marketing officer, Gemstar-TV Guide. "We're excited to showcase the TV Guide brand, our already strong association with the American Idol franchise, and expose everyone who attends the concerts to our multiple media platforms that reach more than 73 million unique consumers each week."

The Special TV Guide Tour Guide is a full color, photo-rich mini magazine that features 18 pages of exciting and exclusive information about the Idols taking part in the 2007 tour. Produced by the editorial staff at TV Guide magazine, the Tour Guide features exclusive photos of and interviews with the Idols as well as scoop on the tour. More than a half-million will be distributed during the tour, which kicks off on July 6 in Sunrise, Florida.

Justin Guarini and Kimberly Caldwell, both previous Idol finalists and the hosts of Reality Chat, Idol Tonight and Idol Chat on TV Guide Network, will also make special appearances at four Idol Venues: Houston, TX; Los Angeles, CA; St. Louis MO; and East Rutherford, NJ during the tour.

American Idols Live! 2007 is produced by 19 Entertainment, a leading creator, provider and promoter of globally successful, music-based entertainment events.

About Gemstar-TV Guide

Gemstar-TV Guide International, Inc. (the "Company") (NASDAQ: GMST) is a leading global media, entertainment, and technology company that develops, licenses, markets and distributes products and services that maximize the video guidance and entertainment experience for consumers. The Company's businesses include: television, publishing, and new media properties; interactive program guide services and products; and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.

About 19 Entertainment

Simon Fuller's 19 Entertainment Ltd is one of the most successful entertainment organizations in the world with a broad range of interests that cover music, TV, sport, film, fashion and all forms of branded entertainment. The company is a fully owned subsidiary of CKX Inc (NASDAQ: CKXE).

This news release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. Any such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that may cause actual performance or results to differ materially from those in the forward-looking statements, including risks and uncertainties related to the timely availability and market acceptance of products and services incorporating the Company's technologies and content; our investments in new and existing businesses; the impact of competitive products and services; and the other risks detailed from time to time in the Company's SEC reports, including the most recent reports on Forms 10-K, 10-Q and 8-K, each as it may be amended from time to time. The Company assumes no obligation to update these forward-looking statements.

Note to Editors: Gemstar, TV Guide, TV Guide Magazine, TV Guide Network TVGuide.com, and TV Guide Mobile are trademarks or registered trademarks of Gemstar-TV Guide International, Inc. and/or its subsidiaries. The names of other companies, products and services used herein are for identification purposes only and may be trademarks of their respective owners.

Source: Business Wire

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