• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Idearc Media Offers Superpages.Com Advertiser Content to AOL's Instant Messenger Users Over Multiplied Media's Poynt Service

Posted on: Monday, 9 July 2007, 09:20 CDT

Idearc Media Corp. and illumiCell Corp., operating as Multiplied Media in the United States, (TSX-V: ICC) ("Multiplied Media") have signed an agreement that allows Idearc to place its Superpages.com® advertisers' content on a local search service provided by Multiplied Media.

Multiplied Media's "Poynt" service, currently available to over 15 million users in Canada, will launch in the United States in the third quarter of 2007 and will be the first local search service to be available on instant messaging.

"As the local search expert, we are pleased to partner with Multiplied Media to extend our advertisers' content over their local search service," said Eric Chandler, President -- Internet for Idearc Media. "This new agreement expands our distribution, allowing us to deliver relevant search campaigns for a greater number of our local and national advertisers."

AOL's AIM service is the largest single instant messenger network in the United States. Each day, 42 million AIM users send more than 960 million instant messages.

"We are pleased to work with Idearc Media and believe that the large base of Superpages.com's local advertisers will enable users to find even more highly relevant local businesses to connect with and purchase from," said John Lowe, CEO for Multiplied Media. "Superpages.com is the most progressive player in the Internet Yellow Pages industry, and we are pleased that they are working with us to be first movers on the IM opportunity."

In 2006, Superpages.com, the expert in local search, had more than 2.8 billion network searches and more than 18 million small-to-medium-sized business listings in the United States, 11 million of which feature enhanced content.

About Idearc Inc.

Idearc Inc. (NYSE:IAR) connects buyers and sellers with its multi-platform of advertising solutions including Verizon® Yellow Pages, Verizon® White Pages, smaller-sized portable Verizon® Yellow Pages Companion Directories, Superpages.com®, Superpages MobileSM, Solutions At Hand™ magazine, Solutions at Home™ magazine, and Solutions on the Move™ and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.

IDEARC'S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc's News Center on the World Wide Web at www.idearc.com/pressroom.

About Multiplied Media

Multiplied Media (www.multiplied.com) has developed Poynt - the first multimedia local search service available over instant messaging networks. Headquartered in Calgary, AB, Canada, illumiCell Corporation trades on the TSX Venture Exchange under the symbol ICC.

(IAR-G)

Source: Business Wire

More News in this Category