Travel Oregon Retains Internet Honey Co. and its Honeycomb Software Solution for Performance Measurement and CRM
Internet Honey, the Colorado Springs-based marketing technology company with an industry specialization in travel and tourism, was recently awarded the contract to provide marketing performance measurement, business intelligence and customer relationship management (CRM) to Travel Oregon, the state tourism marketing organization that drives the $8.7 billion industry. Their Honeycomb software will manage, measure, and maximize consumer lead data for Oregon’s tourism marketing effort.
Colorado Springs, Colo. (PRWEB) November 29, 2011
Internet Honey Co., a Colorado marketing technology company providing Software as a Service (SaaS) to the travel and tourism industry, was retained by the Oregon Tourism Commission, also known as Travel Oregon, to provide the software that will measure and maximize all consumer travel leads generated by the state’s tourism marketing efforts in support of their $8.7 billion industry. Through the software tool Honeycomb, Internet Honey will track and manage leads and inquiries from thousands of consumers seeking vacation and tourism information for Oregon. Honeycomb was selected because of its industry-specific and specialized Performance Index, which measures several points of aggregated content daily, then delivers a concise measurement dashboard for marketing decision-makers. The data will help Travel Oregon refine its message and increase reach to consumers through traditional media, social media, and all points of contact at http://www.traveloregon.com.
“Travel Oregon is a very strategic and sophisticated marketing organization, and we’re thrilled to help them to maximize their message and reach Ã¢” in real-time Ã¢” to consumers interested in the Oregon tourism product,” says R. A. Burrell, architect of Honeycomb and CEO for Internet Honey. “They are astute and knowledgeable about each point of the customer life cycle. The precise and instant measurement capability of Honeycomb was very appealing to Travel Oregon; in addition to the daily marketing metrics dashboard, they’ll maximize the power of the CRM capabilities in Honeycomb for a comprehensive marketing intelligence solution.”
Internet Honey is well established as a visionary company in an industry that changes continuously. The company is an SaaS business headquartered in Colorado Springs, Colorado. Internet Honey President Jason Goss and Burrell, along with three full-time staff and several contractors, specialize in marketing technologies for state and local destination marketing organizations, convention and visitor bureaus, resorts and attractions. With its proprietary tool Honeycomb, Internet Honey delivers a refined solution for web content management systems, CRM, e-commerce, e-mail delivery, analytics and media management.
Burrell, a fifteen-year veteran of tourism internet marketing, is a Salesforce CRM Administrator, Google Analytics Authorized Consultant, Google AdWords Qualified Individual, and Yahoo Search Marketing Ambassador. Goss brings two decades of experience in direct marketing, a career that began with direct mail and has evolved into data mining and web-based market intelligence solutions specific to travel and tourism.
The Honeycomb tool allows tourism and travel marketers to better understand the target audience and its behaviors; create content and messaging to optimize conversions; and maximize return on investment for advertising. Internet Honey defines conversions as interactions with a product, up to and including sales and bookings. Honeycomb also measures click-throughs, requests for vacation planners, e-newsletter sign-ups, social media Ã¢Å“likesÃ¢ and follows, and other points of contact. The Honeycomb tool is fully customizable, scalable, and delivers an affordable and effective solution for large, multifaceted organizations like Travel Oregon, as well as individual resorts and attractions.
Jason Goss, President
jason (at) internethoney (dot) com
About Internet Honey Company
Internet Honey, a Colorado company, provides marketing technologies and intelligence for the travel and tourism industry. Honeycomb, software developed by Internet Honey, is a closed-loop marketing management solution designed for the travel and tourism industry, leveraging best-of-breed technologies. Internet Honey adheres to best practices for data management and specializes in lead provisioning, streamlining data, providing metrics, social media monitoring, and ultimately, data-driven marketing strategy based on measurement. Internet Honey clients are destination marketing organizations (DMOs), convention and visitor bureaus (CVBs), resorts, hospitality companies, attractions and events. http://www.internethoney.com
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