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PDR Web Solutions Warns Pinterest Users about Copyright Infringement

March 30, 2012

PDR Web Solutions promotes informed social media use and encourages internet users to read the terms and conditions before signing up for a social network or any other online service.

Baltimore, MD (PRWEB) March 31, 2012

As Pinterest´s popularity continues to grow, PDR Web Solutions reminds users, in particular business owners, to read the terms and conditions before exploring the new social medium. Baltimore internet marketing company also recommends concerned website owners opting out of allowing pinning from their site.

Pinterest is a young social media platform allowing its users to “pin” images, videos and other media from all over the internet to virtual “boards” organizing them in any way they wish. Pinned images remain linked to their sources allowing users to track back and find more similar content.

According to Pinterest´s terms of use, by joining the service every user agrees and acknowledges that he or she is a “sole and exclusive owner of all Member Content” made available through the website or has an explicit permission from the content owner to use it.

Furthermore, the rules go on to mention that Cold Brew Labs, the company running Pinterest, has the right, among other things, to sell member content to a third party.

Pinterest used a provision in the Communication Decency Act (CDA) to protect itself from violation of copyright laws. Section 230 of CDA provides immunity from liability for providers and users of an “interactive computer service” who publish information provided by others.

“Many people continue unknowingly violating Pinterest´s terms of service not realizing they will get in trouble if someone decides to sue for copyright infringement,” said Jonathan Passley, President of PDR Web Solutions.

In the situation when Pinterest sells an image shared, but not owned by a user, the owner of the photo has the right to sue Pinterest and, subsequently, the user who has the sole responsibility for the copyright violation, according to the terms of use.

Although no lawsuits have happened yet, all Pinterest users are theoretically still liable for their “illegal” Pinterest activity. On the other hand, business owners don´t mind, and even attempt to get their brand images featured on Pinterest.

“As a Maryland web design company, we have many clients who have high-quality photos on their websites, which presents an opportunity for them to receive substantial Internet traffic from Pinterest,” said Passley.

According to a study by Shareholic, Pinterest has outperformed YouTube, MySpace, LinkedIn, and Google+ in terms of referral traffic in January, 2012. It is an effective marketing tool for visual artists, photographers and many other businesses.

Passley further explained that for website owners who don´t wish images from their site to be pinned there is a code that can be inserted into every page to prevent pinning. Internet users attempting to pin will receive a message notifying them that “this site doesn´t allow pinning.”

Pinterest is still working on perfecting its mechanisms to enhance user experience and better protect original content. Many users remain unaware of potentially risky situation they are in, which is why it´s always important to read the terms of use before signing up for a service.

About PDR Web Solutions:

PDR Web Solutions is a web design and internet marketing company based in Baltimore, MD. The company´s mission is to work with clients as strategic partners to generate leads and improve their online presence. PDR Web Solutions serves clients in several industries and locations throughout the U.S. For more information, please visit company´s website at http://www.pdrwebsolutions.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebpdrwebsolutions/social-media-marketing-MD/prweb9354954.htm


Source: prweb