UK Take-Home Beer Technology and Beer Growler Alternative Launches in US
The Crafty Carton™ has been launched in the US to meet the rising popularity of take out draft craft beer and provide a convenient, bio-degradable, and space-saving alternative to the popular beer growler for craft beer fans looking to extend their beer explorations at home.
New York, New York (PRWEB) March 31, 2012
The Crafty Carton™ today announced the opening of its new production facility in the New York City suburb of Closter, New Jersey. The Crafty Carton™ will offer a convenient and environmentally sustainable take-out beer technology and beer growler alternative. The 32oz paper cartons will enable Craft breweries, local taverns, restaurants, and bars a low cost entry into the growing green, locavore, and take-out beer movements.
The Crafty Carton™ allows consumers the chance to extend their enjoyment of beer safely, while adding incremental sales to breweries, bars, and restaurants. Consumers enjoy the convenience of a onetime use environmentally friendly container that enables them to enjoy their favorite draft beers to go. Unlike a glass Growler, The Crafty Carton™ can be spontaneously purchased with no added deposit and can be safely transported without fear of violating open container laws.
The popularity of draft craft beer has led to the rise of the Growler, a 64-oz jug. While the Growler provides the opportunity to carry fresh beer from brewery or off-premises tap station, the Crafty Carton™ offers far greater flexibility to consumers and beer purveyors alike. Each carton contains a half growler, or 2 16oz pints of beer, 4-pack holders allow the purchase of multiple cartons and greater variety. The cartons are sealed with an adhesive strip to satisfy closed container laws. Similar to a milk carton the Crafty Carton™ is biodegradable and entirely sourced from sustainable products. Uniquely, though, the cartons are tapered and stack inside each other, saving crucial space for bar storage having only a 4inch by 4inch foot print.
The Crafty Carton™ offers many smaller bars and breweries an economical way to enter the fast growing beer-to-go market, and adds an additional revenue source to those locations already filling Growlers. Cartons can be customized with the addition of an adhesive label, or, for larger orders, printed with a business’s own custom artwork. Minimum orders start at just $59 per box of 100 cartons.
“We are thrilled to finally see a product that offers all the environmental and user benefits of a Growler while eliminating what we see as the major draw backs to its mass market acceptance,” stated Alexander Bartosch, Director of Growlersite.com, the National Growler Filling Directory. “For the first time brewery and bar owners can achieve all the financial and environmental benefits of selling growlers, but with none of the hassle of storing, filling, or cleaning expensive glassware. More importantly consumers who were weary of buying and storing large, heavy, and breakable glass containers or who simply don’t want 64oz of beer can now enjoy their favorite draft craft beers in the comfort of their own homes.”
About The Crafty Carton™
Headquartered in Bergenfield New Jersey, with production facilities in Closter, New Jersey, The Crafty Carton™ take out beer system has been used by major breweries, pub chains, and individual pubs throughout the UK over the last 20 years and is now available throughout the US through LeisurePak LLC. For more information and pricing, please visit http://www.craftycarton.com.
Growlersite.com owned and operated by Klobe™ inc. a New York City based interactive agency and agile marketing company. Growlersite.com offers beer drinkers and craft beer enthusiasts a one-stop portal into all things Growler and take-out beer related. The site is designed to allow users the ability to find growler and filling locations nearby, allowing them access to take-out draft beer. Currently the site lists 1500 locations around the United States where growlers can be purchased and or filled.
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