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7-Eleven Kicks Off Summer with Slurpee® Lite, Its First Nationally Available Sugar-Free Frozen Drink

May 17, 2012

7-Eleven Launches New Slurpee Lite, a Sugar-Free Frozen Drink That Contains 50% Fewer Calories Than a Traditional Slurpee. May 23rd is SlurpFREE Day Where Everyone Can Get a Free 7.11 oz. Slurpee Lite Sugar-Free Mango at Their Local 7-Eleven Store From 11AM to 7PM.

New York, NY (PRWEB) May 17, 2012

Slurpee season 2012 is here and 7-Eleven, home of the iconic frozen drink, is kicking-off summer with the introduction of Slurpee Lite, a new sugar-free category that contains 50% fewer calories than a traditional Slurpee drink — but with the same great taste! This launch marks the first time in 45 years (the life of Slurpee) that 7-Eleven has expanded the Slurpee brand to include a sugar-free option on a national level. Flavored by Fanta, the new Slurpee Lite drinks are available exclusively at 7-Eleven stores and only contain 20 calories in 8 ounces — a sweet treat for those watching their waistlines.

SHHHH! Typically, limited-release Slurpee flavors are kept top-secret until they become available in the stores, but we´ve got the inside scoop just for you. Slurpee Lite Fanta Sugar-Free Mango flavor will debut in May and the following flavors are coming soon!

  •     July: Slurpee Lite Fanta Sugar-Free Strawberry Banana
  •     August: Slurpee Lite Fanta Sugar-Free Cherry Limeade

Other exclusive Slurpee Lite flavors by Fanta will continue to be introduced at 7-Eleven stores in the coming months and into next year.

LET THE COUNTDOWN BEGIN!

7-Eleven will celebrate the launch of their Slurpee Lite line with SlurpFREE Day on May 23rd – where everyone can try a 7.11 oz. Slurpee Lite Sugar-Free Mango at their local 7-Eleven store for FREE from 11AM to 7PM.

Video, photos and press information are available to download and share at magicbulletmedia.com/MNR/SlurpeeLite/

B-ROLL INCLUDES:

  •     Product and in-store footage
  •     Slurpee Lite and SlurpFree Day video
  •     Soundbites with The Mom´s – Denise Albert and Melissa Gerstein
  •     Logos, consumer and product images
  •     SlurpFree Day Countdown Widget for Embed onto online sites

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/5/prweb9520901.htm


Source: prweb



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