June 27, 2012
Facebook Use Raises Self-Esteem
We all love social networks. That's the obvious conclusion from Facebook's 900 million active users and its current rank as one of the most visited sites on the web. New studies from the University of Georgia finds what people may really "like" about social networking is they get to talk about themselves.
"Despite the name ℠social networks,' much user activity on networking sites is self-focused," said Brittany Gentile, a UGA doctoral candidate who looked at the effects of social networks on self-esteem and narcissism.
Research shows that the over 525 million people who visit Facebook every day may be increasing their self-esteem in the process.
Gentile, along with UGA psychology professor Keith Campbell and San Diego State University professor Jean Twenge, assigned college students to either update or make changes to their MySpace or Facebook or to use Google Maps. Those who edited their MySpace page later scored higher on a measure of narcissism, while those who surfed and chatted on their Facebook page scored higher on self-esteem.
"Editing yourself and constructing yourself on these social networking sites, even for a short period of time, seems to have an effect on how you see yourself," said Campbell, who heads the department of psychology in the UGA Franklin College of Arts and Sciences and co-authored the book "The Narcissism Epidemic: Living in the Age of Entitlement." "They are feeling better about themselves in both cases. But in one they are tapping into narcissism and in the other into self-esteem."
On both MySpace and Facebook, students that seemed more narcissistic reported having more friends on the site.
A total of 151 students, ages 18-22, completed the Narcissistic Personality Inventory as a part of the study.
"The NPI measures trait narcissism, which is a stable personality trait," Gentile said. "But spending 15 minutes editing a MySpace page and writing about its meaning was enough to alter self-reports of this trait, suggesting that social networking sites may be a significant influence on the development of personality and identity."
MySpace led to higher narcissism whereas Facebook merely produced higher self-esteem. Two differences in site layout may be one reason why.
"The two sites operate differently," Gentile said. "On MySpace you don't really interact with other people. The pages resemble personal webpages, and a lot of people have become famous on MySpace, whereas Facebook has a standard profile and a company message that sharing will improve the world."
Several previous studies found increases over the generations in both self-esteem and narcissism. These new experiments suggest the increasing popularity of social networking sites may play a role in those trends.
"Social networking sites are a product and a cause of a society that is self-absorbed," Campbell said. "Narcissism and self-esteem began to rise in the 1980s. Because Facebook came on the scene only seven years ago, it wasn't the original cause of the increases. It may be just another enforcer."
Social networking shouldn´t be seen as a cure all to building self-esteem, he said, but the fact that people may get a energy surge when logging on doesn't mean they should stop either.
"Ideally, you get self-esteem from having strong relationships and achieving goals that are reasonable and age-appropriate," Campbell said. "Ideally, self-esteem is not something you should take a short cut to find. It is a consequence of a good life, not something you chase."