Broken Promises Coalition Implores Bridal Jewelry Industry To Begin Disclosing Information About Tungsten Carbide And Help Remove Stress From A Celebratory Occasion

July 16, 2012

The Centers for Disease Control recently released a “wedding day survival guide” for brides and grooms, reinforcing how important it is for couples to be able to enjoy their wedding day without stress or disaster.

Bohemia, NY (PRWEB) July 16, 2012

On July 16, 2012, the Broken Promises Coalition became aware of a new report published by the Centers for Disease Control on their public blog that was a “wedding day survival guide,” showing how significant wedding ceremonies can be and reinforcing the belief that as much as possible should be made stress-free for couples that are taking their vows. In turn, Broken Promises renewed their call for the bridal jewelry industry to create jewelry that will honor these vows and last a lifetime to eliminate any further stress surrounding a wedding day.

According to an article from Time Magazine, “The three-step process is a must for all potential brides and grooms in order to avoid or defuse any potential nuptial emergency.” The CDC, which is a government agency tasked with warning the public about potential health issues, states in its blog, “[e]nsuring that everything is perfect for the big day requires a great deal of strategy, coordination, and patience” and advises brides to prepare a “bridal kit” and a “go-bag” with items like safety pins, extra makeup, water, snacks, sedatives, and any important documents.

“Weddings are wonderful celebratory occasions, but they can be very stressful, too. The CDC´s efforts to make a wedding day as stress-free as possible for brides and grooms only emphasizes the point that couples deserve for the wedding to go smoothly, since it´s the symbolic start of their new lives together. This is also why the Broken Promises Coalition believes that it is the responsibility of manufacturers and retailers of tungsten carbide wedding rings to disclose information about the brittle nature of their products to save couples the possible stress of having to replace a piece of jewelry that represents their vows. We are aware of brides and grooms who´ve had extremely stressful weddings due to their ring breaking on the day of the ceremony, that amount of stress on a couple on their special day is a disservice on the part of the bridal jewelry industry,” says Clay Darrohn, Broken Promises representative.

Tungsten carbide is a brittle compound that, when fatigued from daily use, can break or shatter — a fact that most brides and grooms are unaware of. Broken Promises believes that the public has a right to know this information before they even consider purchasing a tungsten ring. This is done with the hope that the newlyweds can carry with them for their entire lives the same rings which they have had blessed and exchanged vows with.

The Broken Promises Coalition is currently sponsoring a petition that will demand that retailers be upfront regarding the truth about tungsten carbide. For all consumers who believe that love, vows, promises, and the rings that represent them should last a lifetime, this petition is available through the Broken Promises Facebook page.


Broken Promises is a grassroots consumer advocacy group dedicated to raising awareness about misleading information regarding tungsten carbide wedding rings. Started in April of 2012, Broken Promises is a group of concerned consumers dedicated to sharing information about the brittle nature of tungsten rings to brides and grooms to-be.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/7/prweb9699647.htm

Source: prweb

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