Wearing Red Can Be Profitable For Waitresses
redOrbit Staff & Wire Reports – Your Universe Online
Waitresses wearing red get bigger tips from men, according to a new study published in Journal of Hospitality and Tourism Research (published by SAGE, on behalf of the International Council on Hotel, Restaurant, and Institutional Education). Tips received from customers is what wait staff working at restaurants throughout the world depend on.
Researchers Nicolas Guéguen and Céline Jacob studied 272 restaurant customers and found that not only did male patrons give higher tips than female patrons in general, but that men tipped between 14.6% and 26.1% more to waitresses wearing red, while color had no effect on female patrons’ tipping behavior at all. Previous research has found that red increases the physical and sexual attractiveness of women.
eleven waitresses in five restaurants were instructed by Guéguen and Jacob to wear the same tee shirt in different colors (black, white, red, blue, green, and yellow) on different days over a six-week period. They were told to act as they normally do with customers and to record how much of a tip they received from each customer.
The author wrote, “As red color has no negative effect on women customers, it could be in their interest to wear red clothes at work.”