New DuPont™ Teflon® Brand Retail Marketing Program Sticks with Consumers
Program aims to impact retail sales by showcasing performance of Teflon® nonstick coatings.
Chicago, IL (PRWEB) March 02, 2013
In celebration of more than 50 years of sautéing, scrambling and searing, the makers of DuPont Teflon® nonstick coatings have launched a new marketing campaign. “Nothing Messes With It” is the articulation of how the superior durability, release and reliability of Teflon® nonstick coatings create peace of mind in the kitchen because nothing messes with Teflon® nonstick coatings.
Consumers around the world continue to turn to the No. 1 brand of nonstick coatings for great homemade meals and easy clean-up, and it´s easy to see why: Teflon® nonstick coatings outperform and outlast ceramic coatings seven to one. The superior nonstick coatings performance and durability can also mean less cookware waste in a landfill, as well as less energy used in manufacturing, and less cookware packaging to be discarded. Teflon® nonstick coatings have been affirmed safe for use by regulatory agencies around the world, and are made without using perfluorooctanoic acid (PFOA).
“Our belief is that cooking should be fun, and clean-up should be easy. Fish won´t flounder and eggs over-easy come off even easier because nothing messes with Teflon® nonstick coatings, not even a spatula or dishwasher,” said David DeVoe, North American consumer marketing manager, DuPont Teflon® consumer finishes. “In the kitchen, Teflon® nonstick coatings protect pans from every day wear-and-tear and protect cooks from the stickiest situations that threaten to take time away from family and shorten the life of cookware. This new marketing program continues to reinforce that Teflon® nonstick coatings are the gold standard for nonstick cookware.”
Nothing Messes With It will be brought to life through point-of-sale materials, on-pack collateral, advertisements and promotions and more. The campaign will make an early debut at retail just in time for Mother´s Day. Retailers interested in learning more about the marketing program should contact David DeVoe at david(dot)w(dot)devoe(at)usa(dot)dupont(dot)com.
The origin of the DuPont Teflon® brand began with the discovery of polytetrafluoroethylene (PTFE) in 1938 by DuPont chemist Roy Plunkett. Then, in 1945 DuPont selected, coined the term and registered as a trademark the Teflon® brand. Teflon® nonstick coating systems were first commercialized for cookware more than 50 years ago in the United States and have, along with other additives, been used in paints, fabrics, carpets, home furnishings, clothing and so much more. For more information, please visit http://www.nothingmesseswithit.com.
DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.
The DuPont Oval Logo, DuPont, The miracles of science and Teflon® are registered trademarks or trademarks of DuPont or its affiliates.
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