BASF Selects Anaqua’s IAM Solution
World Innovation Leader Adopts ANAQUA for all IP Activities
Boston, MA (PRWEB) June 25, 2013
Anaqua, a leading provider of intellectual asset management (IAM) software and services, today announced that BASF has entered into a multi-year agreement to use Anaqua’s IAM solution for all aspects of its invention, patent, trademark and IP license management.
BASF relied on separate proprietary solutions for its patent and trademark management for many years but realized that it needed to move to a more integrated and powerful IP management infrastructure. Anaqua worked with BASF to analyze the company’s IAM requirements and show how the ANAQUA solution could meet their needs for more efficient automated workflows, advanced portfolio management and better services for their inventor and business colleagues.
“After a thorough review of the potential suppliers, we conducted an in-depth evaluation of Anaqua’s ability to meet our current and future needs,” said Dr. Udo Meyer, Senior Vice President Global Intellectual Property for BASF. “We have been very impressed with both the Anaqua product and its people and look forward to a long partnership.”
“We are very proud to be selected as a key partner by BASF, a world leader in IP,” said Priya Iyer, CEO, Anaqua. “Our teams are working together using Anaqua’s enterprise IAM implementation methodology to ensure timely implementation of a large, complex project like BASF.”
Anaqua provides intellectual asset management software and maintenance services to patent and trademark holders worldwide. Anaqua’s software helps leading companies grow and protect company value with an advanced, flexible IAM solution used by more than 20,000 users in over 100 countries to manage more than $500 billion in intellectual assets. The ANAQUA Enterprise IAM solution supports the full IA lifecycle from idea to monetization for all IA categories, including inventions, patents, trade secrets, brands and trademarks. Clients include Microsoft, Ford, Kimberly-Clark, Eastman Chemical and The Coca-Cola Company. ANAQUA Express provides IAM best practices configured for smaller IP teams. ANAQUA Element is a quick start, cloud-based solution for small IP portfolios. ANAQUA Essential provides IP Practice Management for law firms.
Anaqua’s annuity and renewal services are provided under the ANAQUA Services brand. ANAQUA Services clients include STMicroelectronics, NXP Semiconductors, Peugeot, France Telecom, Samsung and Honeywell.
Anaqua is headquartered in Boston, MA, and has major European offices in London, UK and Pau, France. For additional information please visit http://www.anaqua.com.
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Anaqua is a registered trademark of Anaqua, Inc.
For the original version on PRWeb visit: http://www.prweb.com/releases/innovation-leader/intellectual-property/prweb10855420.htm