Monarch’s Short Form Department Celebrates #1 Ranking on the IMS
Monarch's direct response campaign tops the charts.
Sherman Oaks, CA (PRWEB) July 03, 2013
Monarch, a leading direct response media buying agency, has announced that its short form direct response campaign, Ultimate Detangling Brush by Michel Mercier, topped the charts ranking #1 for the week ending June 21, 2013, as reported by the Infomercial Monitoring Service (IMS). Monarch purchased media for and managed the media strategy for this campaign.
Monarch President/CEO Eitan Cohen commented, “Monarch’s short form department has enjoyed impressive success over the last year, and we are proud of our team’s success and constant focus on delivering measurable results to our rapidly growing client roster. We have honed our skills with diverse products that range from household to financial services, as well as to products that appeal strongly to the 'Kids' genre, such as the Ultimate Detangling Brush.”
The short form team is focused on client success through an intricate media planning and strategy development process, which entails a unique strategic research approach. The team is led by industry veteran Susie Gurwitz, who joined the agency in 2012, coming from Draftfcb. She has deep experience covering all areas of advertising including traditional & DRTV planning and buying for both national and local media. Gurwitz added, “We are proud of the success we have brought to the Ultimate Detangling Brush and are eager to bring that same success to many more of the industry’s short form marketers.”
Monarch, headquartered in Los Angeles, is one of the largest privately held full-service Direct Response media buying agencies in the country. Monarch is a leader in Direct Response with well over 100 years of combined industry experience launching and managing some of the largest, most notable and most successful DRTV campaigns. The agency is a member of the Electronic Retailing Association (ERA), the Direct Marketing Association (DMA) and the Direct Response Marketing Association (DRMA). Further information about Monarch is available on the company’s website: MonarchDR.com.
For the original version on PRWeb visit: http://www.prweb.com/releases/2013/7/prweb10894557.htm