The Tourism Authority of Thailand Announces Health and Wellness as One of Their Niche Markets in 2014 and Beyond
Krabi Riviera Co Ltd, a leading provider of luxury holiday villas in Southern Thailand, is pleased to support The Tourism Authority of Thailand (TAT) in its new marketing strategy for 2014. Having recently conducted a survey on tourism in this captivating country, TAT has announced that health and wellness will become a niche market to receive special focus in its marketing efforts during the next few years.
(PRWEB) July 18, 2013
Thailand’s tourism authority has demonstrated a truly forward thinking attitude in the design of its new marketing strategy. Mr. Pongsathorn Kessasamli, TAT’s Deputy Governor for Policy and Planning, has explained that future marketing will concentrate on certain niche markets, which is a significant change in focus for Thailand’s tourism industry. It appears the country had 22 million visitors in 2012, and there are 24 million visitors projected for 2013. Consequently, it is not necessary to simply encourage more tourism; instead, efforts will be directed to promoting the popular attractions that Thailand has to offer.
In order to reach a solid understanding of what encourages tourists to visit this fascinating country, TAT carried out a study based on 30,000 interviews and questionnaires for a period of one year between April 2012 and March 2013. The study showed that health and wellness tourism generated 858,340 trips to Thailand and produced estimated earnings of 31.12 billion Baht for the Thai economy.
Medical tourism seems to have increased in part because of rising health-care costs in more highly developed countries, together with the increase in convenient and widespread air travel. Whilst the medical tourism industry has been growing worldwide, there has been a significant increase in Asia, and Thailand has clearly become one of the market leaders. Indeed, Thailand has invested heavily in its health-care services to meet the rising demand for accredited medical care with modern, first-class facilities.
Thailand has also done much to develop and improve its spa services. In fact, the spa industry’s desire to achieve and maintain high standards amongst spa professionals has led to the creation of the Thai Spa Association. This not-for-profit organisation seeks to promote the industry and to establish high standards in staff training, spa management, and the production and supply of equipment. Naturally, these standards have had a positive impact on the development of the industry and its reputation for excellent customer service. Consequently, Tourists visiting the beautiful Kingdom of Thailand will discover a wide range of exceptional spa services available.
Those wishing to stay in one of Krabi Riviera’s luxurious villas can also enjoy an excellent range of spa services. Guests can choose from a wide selection of spa providers in the nearby town of Ao Nang, together with having the option of using Krabi Riviera’s own In Villa Massage programmes. Click here to learn more. For Russian please click here.
With such an excellent selection of health and wellness services to choose from, together with Thailand’s clear commitment to maintaining high standards in these services, TAT’s strategy of promoting the health and wellness sector is sure to be a great success.
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