Blue Sky Broadcast Hires Former Avectra Executive Patrick Dorsey to Lead Sales and Marketing Efforts
Dorsey Will Focus on Initiatives to Increase Blue Sky Broadcast’s Market Leadership and Accelerate Growth
San Diego, California (PRWEB) March 03, 2014
Blue Sky Broadcast, a leading provider of online learning and virtual event solutions for associations, pharmaceutical companies and educational event organizations, announced that Patrick Dorsey has joined the company as senior vice president of sales and marketing. In his new role, Dorsey will focus on initiatives to increase Blue Sky Broadcast’s market leadership and will oversee Blue Sky’s sales operations, including business development and partner programs.
"Blue Sky’s culture of innovation, relentless focus on customer success and track record as an organization that invests in R&D attracted me to the company," said Patrick Dorsey, senior vice president of sales and marketing at Blue Sky. "They have a refreshing take on online learning technology and understanding the challenges organizations face in capturing, managing and delivering valuable educational content to their respected communities.”
"Patrick has a tremendous reputation and a proven track record of opening and growing new markets for software companies like Blue Sky," said Philip G. Forte, Blue Sky Broadcast’s chief executive officer and founder. "We are confident Patrick’s wealth of association industry and business leadership experience coupled with Blue Sky’s vision for the future of online learning will expand our reach in both the international and the domestic markets and be a key component for Blue Sky’s continued growth.”
Prior to joining Blue Sky, Dorsey served as vice-president of marketing at Avectra, a provider of customer relationship management software for associations and not-for-profits. In this role, he was responsible for demand generation, product marketing, and corporate communications for all of Avectra’s products and services. Dorsey joined Avectra in 2004 to launch netFORUM OnDemand, the first multi-tenant association management solution (AMS).
Dorsey added, “I'm excited to join Blue Sky and be part of the team changing the future of the online learning by offering new ways of publishing, managing, and delivering learning content for external and internal audiences. From live streaming to on-demand conference captures and webinars to Blue Sky Path™ LMS, the industry’s first & only Event LMS, Blue Sky provides the perfect online solutions for delivering presentations, executing eLearning initiatives and extending the life of your educational content.”
For more information on Blue Sky Broadcast, please visit Blue Sky’s website.
About Blue Sky Broadcast:
Blue Sky Broadcast provides fully integrated solutions for presenter-led, web-based events. Services include capturing and producing live and web-based events that are viewed by hundreds of thousands of people each year. The company’s impressive team of technical and industry focused professionals, coupled with their expertise with web event solutions and online video helps leading organizations fully leverage any type of communication. Blue Sky Broadcast is headquartered in San Diego, CA with satellite offices in Wisconsin, Washington D.C., Tennessee and Geneva, Switzerland. For more information, visit blueskybroadcast.com.
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