UserZoom Launches New Mobile Qualitative Research Solution for Websites and Apps
UserZoom, provider of the leading cloud-based platform for customer experience management, announced Video Question and UZ Session Replay, new capabilities for mobile qualitative research that enable researchers to see the video and audio of participants sharing their experience and view recordings of participants interacting with the mobile website or app.
Sunnyvale, California (PRWEB) March 07, 2014
In a world where users are always on the go and use their mobile devices while multitasking, conducting mobile research is quite challenging. New qualitative capabilities combined with UserZoom’s quantitative offering make UserZoom the most powerful and versatile solution for mobile research in the market. Now market researchers and user experience designers can collect participants’ video, audio and metrics such as task success, time on task, number of clicks and number of unique pages viewed all in the same study.
Mobile Video Question
Mobile video question allows researchers to capture both audio and video recordings from study participants on iOS and Android devices. With video questions researchers can capture user feedback, execute ethnographic research, and conduct mystery shopping studies.
When utilizing the Video Question in mobile task-based usability studies, researchers can ask participants to record themselves and share their experience after completing a task. This enables researchers to put a face behind the data collected, capturing any accompanying facial expressions that would otherwise be undetected when relying solely on written qualitative responses.
UZ Session Replay
UserZoom’s Video Session Replay allows researchers to record and replay videos of a participant’s journey, as they navigate a mobile website and now a mobile app on their mobile/tablet devices. It's like looking over a users' shoulder and seeing how they use your product.
UZ Session Replay enables researchers to visualize the experience that users had knowing the context of what they were trying to accomplish. This makes it very easy to convince stakeholders of usability issues. Researchers can now show their stakeholders users’ struggles and unsuccessful experiences on-demand.
Capturing videos in conjunction with quantitative, qualitative and behavioral data enriches study results that drive decision-making. This sets a new standard for user experience researchers everywhere. Interested in learning more about UZ Mobile?
UserZoom offers an all-in-one cloud-based software solution to manage digital customer experiences by enabling brands to cost-effectively plan, research, design, and measure CX and UX on a unified platform. Spanning today’s digital and mobile channels, UserZoom includes a complete suit of products that help organizations cost-effectively manage CX & UX throughout the whole product development life cycle.
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